Jan 19, 2009 02:00 ET
Vodafone Portugal Selects Ortiva Wireless to Improve Mobile Video Quality, Coverage and Efficiency
LA JOLLA, Calif. --(Business Wire)-- Jan 19, 2009
Ortiva Wireless, a pioneer in dynamic delivery of rich mobile content,
today announced plans for a commercial deployment of its mobile Video
Optimization Gateway (mVOGTM) with Vodafone Portugal, the
company’s first European customer. Ortiva’s mobile video delivery
solution allows Vodafone Portugal to dramatically increase the
efficiency and quality of mobile video across its network, ensuring a
superior viewing experience for its growing Vodafone live! customer
base. Ortiva’s technology will be used to enhance all live TV channels
starting first quarter of calendar 2009.
“To build strong subscribership in mobile video, we must deliver amazing
video quality from the start,” said Jorge Bento, IN and Service
Development Director at Vodafone Portugal. “Anything less falls short of
our commitment to providing the high-quality, mobile video services our
subscribers demand. Ortiva met this requirement in testing, even during
noisy network conditions. mVOG will be an essential component to our
ability to improve subscriber interest in mobile video services.”
Ortiva’s patented streaming technology is purpose-built for carriers
that want to deliver crisp and clear mobile video to the maximum number
of subscribers. Specifically, Ortiva’s mVOG enhances the mobile video
viewing experience by adapting streaming video content in real time,
based on the individual subscriber’s changing network conditions. By
dynamically shaping content to each subscriber, carriers like Vodafone
Portugal are able to maximize network efficiency, improve subscriber
density, and expand overall mobile video coverage. A core benefit of
this approach is that operators can ensure their subscribers enjoy the
smoothest and clearest mobile video possible - a key factor for driving
subscriber uptake and increasing revenue.
“Ortiva is thrilled to mark its expansion into the European market with
a tier one operator,” said Marc Zionts, Ortiva CEO. “As demonstrated
during the trial, mVOG works seamlessly with an operator’s existing
network resources to extend video to a greater number of users while
simultaneously enhancing the subscriber’s quality of experience. We look
forward to duplicating Vodafone Portugal’s precedent-setting approach to
delivering mobile video with other operators across the globe.”
Operators worldwide are selecting mVOG to quickly begin accelerating
mobile video revenue using existing networks. Ortiva’s distinct approach
to delivering mobile video enables operators to secure strong
subscribership today, without depending on major network upgrades.
About Vodafone Portugal
Vodafone Portugal is part of the Vodafone Group, the world’s leading
international mobile communications group. Vodafone Portugal focuses on
delivering total communications solutions to its more than 5 million
customers and has a leadership position in terms of innovation, brand
image and customer satisfaction in Portugal. Visit Vodafone Portugal’s
website at www.vodafone.pt.
About Ortiva Wireless
Ortiva Wireless offers the industry's most advanced commercial solution
for proactive management of mobile video, allowing service providers to
dramatically improve control, quality, and efficiency of rich media
content delivery. Ortiva's mobile Video Optimization Gateway (mVOG)
extends service reach, increases network efficiency, and improves video
coverage density for mobile operators, while dynamically shaping the
content to give subscribers the smoothest video and clearest audio
experience possible – all regardless of fluctuating and hostile wireless
network conditions. To learn more about how Ortiva is accelerating
mobile video delivery, visit www.ortivawireless.com.
Ortiva Wireless – Amazing Video Wherever You Go™.
NOTE: Ortiva is a trademark of Ortiva Wireless, Inc. All other
registered or unregistered trademarks are the sole property of their
respective owners.
Ortiva Wireless
Craig Lee, +1-858-704-1544
clee@ortivawireless.com
or
VOXUS,
Inc.
Lindsay Stril, +1-253-853-5151 (ext. 226)
lstril@voxuspr.com