Jan 22, 2009 16:58 ET
Pre-owned Vehicle Video Reviews Launched by WheelsTV and Feature J.D. Power and Associates Data
ACTON, Mass. --(Business Wire)-- Jan 22, 2009
WheelsTV
today announced the launch of POV
Reviews, comprehensive video reviews of late model pre-owned
vehicles.
This suite of videos incorporates JDPower.com's Power Circle Ratings™,
based on feedback from verified vehicle owners derived from J.D. Power
and Associates annual syndicated studies. These ratings are brought to
life with full-motion, broadcast quality video from WheelsTV.
"With POV Reviews, consumers can now do five hours of research in just
five minutes, getting a comprehensive review of every make and model
within a generation of each vehicle. This is a new and effective tool to
assist dealers in selling pre-owned and certified pre-owned vehicles,"
states Lehel Reeves, president of WheelsTV.
POV Reviews™ makes shopping for a pre-owned vehicle quick and easy,
gathering consumer feedback from millions of motorists, conducting
independent research and encapsulating findings into brief video
programs. The WheelsTV Review Board does all the work for the car
shopper.
JDPower.com's Power Circle Ratings are presented in an easy to
understand video format that demonstrates important vehicle attributes
from fuel economy to reliability, safety and comfort. Data is collated
and encapsulated into concise narrative and clear, easy to read data
screens, which cover multiple vehicle years and demonstrate trends.
"POV Reviews present the JDPower.com Power Circle Ratings in a way
that's useful and meaningful to consumers," said Peter Marlow, vice
president of corporate communications and consumer development at J.D.
Power and Associates. "We're pleased to work with WheelsTV to present
information in a way that gives consumers the information they want,
when they want it, in a rich media format."
In addition to JDPower.com's Power Circle Ratings, safety and crash test
data is presented in association with the Insurance Institute for
Highway Safety including actual crash test video documentation and
ratings. WheelsTV's patent pending process then combines the data
screens, action footage of each vehicle, voice-over narration, music and
effects to create a valuable tool for both consumers buying cars and
dealers selling cars.
Pre-owned vehicles out-sell new vehicles by three to one. With POV
Reviews™ consumers are given the ability to quickly and easily research,
compare and choose the best pre-owned vehicles for them, saving time and
money. This vehicle shopping tool is the first video product to serve
the world's largest consumer market at a time when more motorists are
turning to pre-owned vehicles to fill their transportation needs.
For more information, please contact Theresa Carlo at WheelsTV: TCarlo@WheelsTV.net,
978-264-4333.
About WheelsTV
Headquartered in Acton, Massachusetts, Automotive Networks Corporation,
d/b/a WheelsTV (www.wheelstvtestdrives.com),
creates and distributes exclusive original content domestically and
worldwide on the Internet, broadband, VOD and 3G mobile platforms.
WheelsTV's patent-pending products include Top 200™ Test Drives and 1:00
on One™ Vehicle Profiles, providing the optimal consumer experience to
its distribution partners including, J.D. Power, AutoTrader, MSN, AOL,
Amazon, AutoNation, Yahoo, Vehix, Chrome Systems, Reynolds and Reynolds,
Kia, Azuki Systems mobile, Comcast On Demand, Charter Cable,
Cablevision, Quebecor and OEM franchise dealers throughout North America.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is
a global marketing information services firm operating in key business
sectors including market research, forecasting, performance improvement,
training and customer satisfaction. The firm's quality and satisfaction
measurements are based on responses from millions of consumers annually.
For more information on boat ratings, car reviews and ratings, car
insurance, health insurance, cell phone ratings, and more, please visit
JDPower.com. J.D. Power and Associates is a business unit of The
McGraw-Hill Companies.
Patent Pending. Copyright 2008 Automotive Networks Corporation. All
rights reserved.
WheelsTV
Theresa Carlo, 978-264-4333
TCarlo@WheelsTV.net