Jan 26, 2009 19:00 ET

Leading Projector Manufacturers to Use Color Light Output to Highlight Projector Color Brightness

TOKYO --(Business Wire)-- Jan 26, 2009

3LCD, Since January 2008, the 3LCD Business Center has promoted the use of Color Light Output, a measurement proposed by Lumita, a US company, to indicate the brightness of a projector’s color images. The aim of the Business Center has been to accurately inform users of their projectors’ color performance, and has accordingly promoted the disclosure of Color Light Output measurements in materials such as product catalogs and websites.

The 3LCD Business Center today announced that leading projector manufacturers Epson and Sony were to begin disclosing Color Light Output measurements in product catalogs, websites, and other materials.

Going forward, the Business Center plans to further promote the use of Color Light Output.

Color Light Output accurately defines the color performance of any projector in contrast to conventional brightness or light output specifications, which only measure the performance of a projector’s white light output. Color Light Output will be listed in materials to give users a more accurate picture of their projector’s performance.

Sample of listing:

Light output*1 xxxx lm

Color Light Output*2 xxxx lm

Note:

*1: “Light output” may be referred to as “brightness.”

*2: “Color Light Output may be referred to as “color brightness.”

With the fast-paced development of high-definition, rich color video and projection content, the quality and impact of the color produced by a projector has become extremely important. To date, buyers and users have had no way to determine if their projector is capable of producing rich, vivid color. Color Light Output addresses this issue and provides an important picture quality indicator for classrooms, conference rooms and living rooms.

About Color Light Output

Color Light Output is a metric that measures a projector’s ability to deliver color. Developed by Lumita in the US in December 2007 using the same approach as white light output (brightness) measurement, Color Light Output provides a simple, accurate and easy-to-understand way to evaluate a projector’s color performance.

Why is Color Light Output important?

Color Light Output is critically important because color is a key indicator of picture quality. In-depth market research by TFC Associates*, a leading projector market research firm, clearly shows that picture quality is the most important factor when choosing a projector. Color Light Output provides users with a way to evaluate a projector’s color performance in order to make better buying decisions.

FC Brand Strength Study 2008
    

    

      How to measure Color Light Output
    
    

      Three RGB color patterns are divided into nine separate areas. The 
      luminance of the nine areas is then measured for each pattern, and an 
      average value taken for each of the patterns. Finally, the Color Light 
      Output is calculated by adding the average values of the three patterns.
    
    

      About 3LCD Technology
    
    

      3LCD is the world's leading projection technology, delivering 
      unbelievably bright and natural color, amazing detail and road-tested 
      reliability. Using an advanced, 3-chip optical engine, 3LCD offers 
      outstanding color for brilliant quality images without the possibility 
      of color break-up. 3LCD is based on LCD technology, which is used by 
      leading manufacturers worldwide for the ultimate viewing experience in 
      flat panel TVs and projectors. To find out why more users choose 3LCD 
      than all other projection technologies combined and to get the latest 
      list of leading companies offering 3LCD technology in their products, 
      visit the 3LCD website at http://www.3lcd.com.
    
    

    
 

    

      3LCD Business Center,
Device Marketing and Planning Division
Seiko 
      Epson Corporation
Mitsuo Maeda/Miki Suzuki, +81-42-587-0222
3lcd-promotion@3lcd.com