For Immediate Release
iToys
“connects” preschoolers with i Pix Portable Video Player
Toronto, Canada, February 6,
2009 – Preschoolers all across the country will soon
get “plugged in” to i Pix Portable Video Player, the newest
electronic introduction from iToys, Inc., a leading toy company
dedicated to putting a 21st Century spin on traditional playthings.
With the i Pix Portable Video Player, kids can download fresh
content whenever they want from a dedicated website filled with original,
age-appropriate and engaging proprietary content. The i Pix
Portable Video Player makes its debut
at the 2009 American International Toy Fair at the Javits Convention
Center in New York, February 15-18, Booth #441.
i Pix Portable Video Player
is a rough-and-tumble, water resistant and shock-proof video player
with a rechargeable battery that can download cartoons from the i Pix
website with the simple click of a button. A rubberized
player available in boys and girls colors, pink and green, i Pix
Portable Video Player features a large LCD screen for viewing content.
“Personal entertainment devices
are coveted by people of all ages and our innovative i Pix
Portable Video Player meets the needs of the preschool set head
on,” said iToys Toycoon George Irwin. “The i Pix Portable Video
Player lets kids take their favorite movies and shows with them
wherever they go and enables families to download fresh, kid-safe content
appropriate for their child.”
iToys’ i Pix Portable Video Player
is a handheld video device sized just right for young children.
Features include:
• Water-Resistant,
Shock-Proof Design
• USB Port and
Cord for Downloading Content
• Rechargeable
Battery
• Web-based Content
Storage Library
• LCD 240 x 360 Screen
• Big, Kid-Friendly Buttons
• Earphone Jack
• Plays up to 2.5 hours
Designed for ages 3 and up, i Pix
Portable Video Player will be offered for an SRP of $69.99 beginning
fall 2009.
iToys also will offer optional accessories
for the i Pix Portable Video Player, including an i Pix Carrying
Case that holds the i Pix Portable Video Player, and car
charger with USB cable for families on the go.
About iToys, Inc.
Formed in 2003, iToys, Inc. recaptures
the spirit of the highly-respected Irwin Toy moniker with original toys
as well as beloved classics with a 21st Century spin, including
the critically-acclaimed Deal or No Deal electronic games.
Led by brothers George and Peter Irwin, toy industry veterans from the
venerable Irwin Toy family, iToys is dedicated to recapturing the glory
days of Irwin Toy – the Canadian toy company founded by their grandfather
– and expanding on the legacy to touch families everywhere.
iToys’ all-new generation of cutting-edge toys are designed to dazzle
and delight children of all ages.
# # #
Press contacts:
Grand Communications, Inc.
Alison Grand
(212) 584-1133; alison@grandcommunications.com
Laura Liebeck
(845) 440-7974; laura@grandcommunications.com