Feb 11, 2009 07:30 ET
Mobile Coupon Campaign by Jiffy Lube and Clear Channel Yields Significant Redemption, Including Approximately 50 Percent New Customers
KIRKLAND, Wash. --(Business Wire)-- Feb 11, 2009
A recent advertising campaign for Jiffy
Lube that featured mobile coupons produced significant redemption,
including approximately 50 percent from new customers. The program,
created by a Clear Channel station with mobile marketing pioneer HipCricket,
proved the benefits of mobile marketing, even in a recession.
Beginning in September, 105.1
Channel Q (KCCQ, Ames, Iowa) ran a promotion that offered listeners
the chance to win free oil changes for a year, if they texted the word
JIFFY to 55981.
All who entered received a mobile coupon that included a discount on
various Jiffy Lube services, including oil changes, wiper blades, tire
rotations and filters. Participants also had the ability to opt in for
future offers. Of those who redeemed the mobile coupon, approximately 50
percent were new customers.
“We’re reaching a new market of consumers that our traditional
advertising hasn’t been effectively targeting,” said Andrew Storjohann,
general manager of Jiffy Lube of Ames. “Roughly 50 percent of the
respondents have been from new households and our other advertising
methods only bring in 20 percent.”
“I appreciate the trackability that HipCricket provides my radio
campaigns,” said Kris Barrientos, account executive at KCCQ. “It enables
Jiffy Lube, who has a system of coding all their coupons, to see their
mobile marketing results, compute ROI and compare them with their other
advertising,” she said. “Now we have quantifiable data to discuss,
something not typical for radio.”
HipCricket has twice been given a pioneer award from CTIA – The Wireless
Association and NeuStar for its leadership in the use of short codes.
“Every day, mobile marketing proves its value,” said HipCricket
President Eric Harber. “This example shows the effect campaigns with
mobile coupons are having especially in the recession. In this economy,
do you know anyone who isn’t open to hearing about a pertinent offer
representing value?”
Mobile—Powering Marketing that Works
Starting next month, HipCricket will launch its “Customer of the Month”
program, highlighting brands and broadcast outlets that succeed in
selling products and services and engaging consumers.
About HipCricket
HipCricket, Inc. drives new revenue and customer loyalty for broadcast
stations and consumer brands through strategic, creative and measurable
mobile marketing interactivity. Recognized as a pioneer by CTIA, the
preeminent wireless association, the mobile marketing software and
solutions company has delivered more than 24,000 successful campaigns
for customers including Clear Channel Radio, Premiere Radio Networks,
Sandusky Broadcasting, NBC, Coca Cola, Staples, Hershey’s and Jameson.
With its unique technology and experienced, customer-focused team,
HipCricket produces interactive campaigns through SMS, Mobile Web/WAP,
and mobile advertising and now connects brands with audiences they
desire to reach via broadcast stations that are part of the first
comprehensive Hispanic Mobile Marketing Network. The company is based in
Kirkland, Wash. with additional operations in New York and Mexico City.
More information can be found at www.hipcricket.com.
fama PR
Doug Fraim, 617-758-4176
hipcricket@famapr.com