Mar 18, 2009 10:00 ET
New “Mobil 1 The Grid” Television Series Takes Fans behind the Scenes of Worlds Top Racing Circuits and Teams
New Motorsports Television Program to Premiere March 27 on SPEED
FAIRFAX, Va. --(Business Wire)-- Mar 18, 2009
Providing fans around the world with behind-the-scenes access to many of
todays popular, international professional racing circuits and
successful race teams, ExxonMobil today announced the launch of a new,
weekly 30-minute television series devoted to motorsports, “Mobil 1 The
Grid.” The show will debut on SPEED at 1:00 a.m. ET on Friday, March 27.
Developed in partnership with Sunset & Vine, a leading global sports
television distribution and production company, “Mobil 1 The Grid” will
offer exclusive, in-depth features, personality profiles and the latest
news from leading motorsports circuits around the globe, including
American LeMans Series (ALMS), Mobil 1 Porsche SuperCup, Indy Racing
League (IRL), NASCAR and Formula One (F1).
“As the world's leading synthetic motor oil, the Mobil 1 brand has long
enjoyed a major presence in the world of motorsports and has been the
lubricant of choice for many successful racing teams around the globe,”
said Lawrence Kearns, Global Automotive Marketing Manager, ExxonMobil
Lubricants & Petroleum Specialties Company.
"Now, through Mobil 1 The Grid, racing fans in the US can get
up-close, behind-the-scenes access to a wide range of motorsports
circuits, seeing how drivers prepare for races, and how their
engineering teams conduct extensive research to incorporate advanced
automotive technologies that will maximize engine performance.
“We look forward to the launch of Mobil 1 The Grid on March 27 on
SPEED and are excited to help bring fans closer to the action by
leveraging the Mobil 1 brands extensive involvement in the world of
motorsports.”
Along with the Mobil 1 brands status as the “Official Motor Oil of
NASCAR,” the brand has also had long-time associations with Vodafone
McLaren Mercedes F1 team and Penske Racings IRL and NASCAR teams.
Last year, Mobil 1 motor oil helped Vodafone McLaren Mercedes driver
Lewis Hamilton, 23, become the youngest-ever F1 champion. Mobil 1
branded motor oils are the only lubricants used in the Mercedes-Benz
engine of the Vodafone McLaren Mercedes MP4-22, driven by Lewis Hamilton.
Future episodes of “Mobil 1 The Grid” will run on SPEED at these times:
Saturday, March 28, 12:30 a.m.; Friday, April 3, 12:00 a.m. and 4:00
a.m.; Saturday, April 4, 1:00 a.m.; Friday, April 10, 4:00 a.m.; Sunday,
April 12, 10:30 a.m.; and Friday, April 17, 1:00 a.m.
Chosen by more original equipment manufacturers than any other oil
brand, Mobil 1 is the worlds leading synthetic motor oil. Additional
information about Mobil 1s and other ExxonMobil lubricants can be found
at www.mobil1.com.
ExxonMobil, Mobil and Mobil 1 are trademarks of Exxon Mobil Corporation
(NYSE:XOM) or one of its subsidiaries.
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ExxonMobil
Media Line, 703-846-4467