Mar 19, 2009 22:00 ET
Digital Entertainment Companies in China to Support Dolby High-Definition Audio Technologies for Blu-ray Disc Format
TCL Technoly Electronics (Huizhou) Co., Limited, MIT Technology
Co., Limited, and Lite-On IT Corporation to Implement Dolby TrueHD and
Dolby Digital Plus in Future Blu-ray Disc Products
SHANGHAI --(Business Wire)-- Mar 19, 2009
Dolby Laboratories, Inc. (NYSE: DLB), announced today that it is
enabling and supporting consumer electronics makers in China to develop
Blu-ray Disc™ products. Three digital entertainment companies in
China—TCL Technoly Electronics (Huizhou) Co., Limited (TCL), MIT
Technology Co., Limited (MIT Technology), and Lite-On IT Corporation
(Lite-On IT)—have agreed to license Dolby® TrueHD, a lossless
compression technology, and Dolby Digital Plus, which delivers up to 7.1
channels of surround sound for future Blu-ray Disc products.
The world’s leading studios and content creators have embraced Dolby
TrueHD and Dolby Digital Plus to enhance the experience delivered from
Blu-ray Discs. Nearly 70 home audio systems and 50 Blu-ray Disc players
from 30 companies around the world use Dolby TrueHD, Dolby Digital Plus,
or both. Today’s announcement demonstrates Dolby’s continuing commitment
to help expand the market for high-definition entertainment and support
the efforts of digital entertainment companies in China.
“China is, strategically, a very important market for Dolby, and we are
pleased to be working closely with key customers like TCL, MIT
Technology, and Lite-On IT,” said Mahesh Sundaram, Vice President, Asia
Pacific, Dolby Laboratories. “We are committed to partnering with our
customers in China to promote their products incorporating Dolby
technology and to help them grow the industry by delivering the best
high-definition experiences to consumers around the world.”
“We are very excited to be one of the first companies in China to
partner with Dolby and license Dolby’s flagship technologies in Blu-ray
Disc production,” said Song Yonghong, Standing Deputy General Manager of
TCL. “Dolby has partnered with us since 2000, and has not only provided
cutting-edge technology, but also strong local engineering and testing
support to help us develop the products.”
“With Dolby’s strong brand recognition and advanced technology, we are
able to more easily touch the hearts of our customers worldwide with our
products,” said Minamikawa Hiroyuki, Managing Director, MIT Technology
Co., Limited.
“We are proud to provide the best entertainment experience to consumers
by using Dolby’s technology,” said Ted Mao, Manager of Product Strategy
and Planning Division, Lite-On IT Corporation.
In addition to partnering with Chinese manufacturers, Dolby is also
working to raise the awareness of high-definition sound among consumers
and working closely with content providers and distributors to support
the development of the high-definition industry in China.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that
are essential elements in the best entertainment experiences. Founded in
1965 and best known for high-quality audio and surround sound, Dolby
creates innovations that enrich entertainment at the movies, at home, or
on the go. Visit www.dolby.com for
more information.
Certain statements in this press release, including statements regarding
the performance, capabilities, and impact of Dolby TrueHD and Dolby
Digital Plus; the anticipated or potential benefits that manufacturers
and consumers may derive from these technologies; the timing and
availability of Blu-ray Disc products manufactured by TCL Technoly
Electronics (Huizhou) Co., Limited, MIT Technology Co., Limited, and
Lite-On IT Corporation containing these technologies; and the demand for
these technologies; are "forward-looking statements" that are subject to
risks and uncertainties. These forward-looking statements are based on
management's current expectations. The following important factors,
without limitation, could cause actual results to differ materially from
those in the forward-looking statements: risks that Dolby TrueHD or
Dolby Digital Plus may not perform as anticipated; risks associated with
building market acceptance for high-definition audio and digital
technologies in general, and Dolby technologies in particular;
competition in the market for high-definition audio and digital
technologies; rapid changes in technical requirements for
high-definition audio and digital technologies; the development of
markets for Blu-ray Disc that incorporate Dolby technologies; and other
risks detailed in Dolby's Securities and Exchange Commission filings and
reports, including the risks identified under the section captioned
"Risk Factors" in its most recent Periodic Report on Form 10-Q or 10-K.
Dolby disclaims any obligation to update information contained in these
forward-looking statements, whether as a result of new information,
future events, or otherwise.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. Blu-ray Disc is a trademark of Sony Corporation. S09/21094
DLB-G
Dolby Laboratories
Running Xie, 021-61133461 (Media)
running.xie@dolby.com