Mar 24, 2009 12:01 ET
EA SCRABBLE Now Available on iPhone and iPod Touch With Facebook Connect
Play EA Mobile’s SCRABBLE Anytime, Anywhere With New Seamless
Integration Between Facebook Connect, iPhone and iPod Touch
LOS ANGELES --(Business Wire)-- Mar 24, 2009
EA Mobile™, a division of Electronic Arts Inc. (NASDAQ:ERTS), today
announced that SCRABBLE on Apple’s App Store now supports
Facebook® Connect. The new edition of SCRABBLE connects the
Facebook SCRABBLE application to a SCRABBLE game on
iPhone™ and iPod® touch – or vice versa – allowing fans in the U.S. and
Canada to have access to their favorite Hasbro-branded crossword puzzle
game any time, any place.
“We’re excited to be one of the first companies to bring this popular
game to two of the most prolific platforms in recent years, the iPhone
and Facebook,” said Travis Boatman, Vice President of Worldwide Studios,
EA Mobile. “With this new innovation, we’re giving players the
opportunity to engage in SCRABBLE games from an iPhone, iPod
touch or Facebook seamlessly, whether at home, during work or on the
road.”
This connected version of SCRABBLE provides an intuitive
interface that allows head-to-head challenges with family, friends or
anyone accessing the game on Facebook, an iPhone or iPod touch. Start on
Facebook and switch to iPhone or iPod touch to keep playing on the go.
Connect with a Facebook friend from an iPhone or iPod touch or join a
public game on Facebook. With easy tracking of scores and statistics,
players always know where they rank against competitors. While playing SCRABBLE,
gamers can enjoy built-in chat so they can converse with opponents and
friends throughout the game. Players can also get help from in-game
dictionaries.
“The ‘pick up and go’ integration between Facebook, iPhone and iPod
touch allows SCRABBLE fans to truly stay connected to the game
they love to play,” said Mark Blecher, General Manager of Digital Gaming
and Media at Hasbro. “It is a great example of how technology is opening
new and exciting channels of gameplay for one of the most popular board
games in North America.”
SCRABBLE is available on Apple’s App Store on iPhone and iPod
touch or at www.itunes.com/appstore,
and on Facebook for users in the U.S. and Canada, or by simply visiting www.eamobile.com.
Customers who currently own SCRABBLE for the iPhone and iPod
touch can download the update for free on their device. For information
on pricing for all EA Mobile games, please visit www.eamobile.com.
About Scrabble
A family favorite since 1948, the Scrabble Brand Crossword game has sold
has sold more than 100 million sets worldwide since its debut 60 years
ago. Today there are between one and two million Scrabble games sold
each year in North America and it can be found in one out of every three
homes in America. The latest version, Scrabble: Diamond Anniversary
Edition was released in 2008 in celebration of the game’s ongoing
popularity for the past six decades. Through an alliance forged between
Hasbro and Electronic Arts (EA), Scrabble has also landed on digital
gaming platforms including mobile phones, iPhone, iPod, iPod touch,
Facebook and Pogo.com, EA’s popular online gaming destination.
Additionally, The National Scrabble Association sanctions more than 250
Scrabble tournaments and 300 Scrabble clubs in the United States and
Canada.
About Hasbro
Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure
time entertainment products and services, including the design,
manufacture and marketing of games and toys ranging from traditional to
high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA,
MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST
brands and products provide the highest quality and most recognizable
play experiences in the world. ©2009 Hasbro, Inc. All Rights Reserved.
About EA Mobile
EA Mobile™ is the world’s leading wireless entertainment publisher with
award-winning games such as Tetris®, Bejeweled®, The
Sims™, and Need For Speed™. The EA Mobile portfolio also
includes casual games based on the company’s partnership with Hasbro,
Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada)
as well as sports blockbusters from the EA SPORTS™ brand, including
Madden NFL Football, FIFA Soccer and NASCAR®. EA Mobile develops games
for multiple mobile platforms including mobile phones, smartphones, the
iPhone™ and iPod®. For more information about EA Mobile, please visit www.eamobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA SPORTS Freestyle™ and POGO™. In
fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27
titles that sold more than one million copies. EA's homepage and online
game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle, EA Mobile, POGO, Need for Speed, and
The Sims are trademarks or registered trademarks of Electronic
Arts Inc. in the U.S. and/or other countries. John Madden, NFL, FIFA and
NASCAR are the property of their respective owners and used with
permission. Tetris is a registered trademark of Tetris Holding, LLC.
Bejeweled is a registered trademark of PopCap Games, Inc. MONOPOLY,
YAHTZEE and SCRABBLE (in the U.S. and Canada) are trademarks of Hasbro
and are used with permission. iPhone and iPod are trademarks of Apple
Inc. Facebook® is a registered trademark of Facebook Inc. All other
trademarks are the property of their respective owners.
Facebook® is a registered trademark of Facebook Inc.
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Sparkpr for EA Mobile
Matt Marquess, 415-321-1874
matt@sparkpr.com
or
EA
PR
Trudy Muller, 650-628-2926
tmuller@ea.com