Apr 07, 2009 05:00 ET

GPS Core Technologies Announces MobileCore for GPS-Enabled Smartphones and Location Based Services

Solution Ideal for Third-Party Private-Labeling and Rapid Deployment of GPS and LBS Products

SPRINGFIELD, Ill. --(Business Wire)-- Apr 07, 2009 GPS Core Technologies, a leading provider of global positioning system (GPS) and location based service (LBS) solutions, today announced its new MobileCore™ worldwide tracking solution for GPS-enabled smartphones and LBS products. MobileCore is a highly scalable, highly customizable mobile smartphone client that enables the integration of “very close proximity” GPS software into a brand’s current product or service offerings to perform asset tracking, workforce and fleet management, consumer behavior monitoring and more.

Ideal for B2C and B2B application providers, M2M (machine to machine) distributors, device OEMs, platform providers and data providers, MobileCore is designed to be private-labeled and tailored to support a brand’s customer experience and user interface preferences. MobileCore communicates with a wide variety of commercial and personal devices, and can track locations within a five- to 15-meter radius in less than nine seconds, providing a far more exact and timely location than cell triangulation.

“We enable real-time, 24/7 GPS tracking of people and assets anywhere in the world, which is vital in increasing workforce productivity, improving customer service and eliminating unauthorized use of mobile assets,” said Sean Watts, chief executive officer, GPS Core Technologies. “With MobileCore and our other solutions, we help companies monetize and drive bottom-line revenues from their GPS implementations.”

MobileCore is compatible with all GPS-enabled Blackberry and Microsoft Windows Mobile smartphones, and all GPS tracking devices. It resides on the device as a “persistent application” that cannot be stopped by an end user. Despite being “always on,” MobileCore consumes less than 15 percent of a phone’s battery life with five-minute location updates over a 24-hour period.

St. Louis-based Agilis Systems recently partnered with GPS Core Technologies to incorporate MobileCore into its suite of industry-leading Mobile Resource Management solutions. “MobileCore and its customizable architecture played a vital role in enabling us to quickly deliver our Software Solutions Suite for mobilizing business operations,” said Greg Winter, Agilis Vice President - Operations. “The Suite helps our customers make informed senior management decisions, better manage mobile resources, improve internal and field workforce productivity, decrease capital and operating costs, and enhance customer satisfaction.”

A wide array of companies has incorporated or integrated GPS Core Technologies solutions into their own offerings, including: Wireless Rain, a complete business-to-business wireless IT and managed services provider; GPS Toyz, a leading provider of GPS devices and mapping solution; RAStrac, an automatic vehicle location software provider with thousands of worldwide users; and GPS Tracking Specialists, a real-time GPS tracking service that locates and tracks teen drivers, family members, employees, fleets, equipment and shipments.

According to Watts, the typical timeframe for integrating MobileCore’s GPS and LBS software into a customer’s product or service is less than five days. When integrating MobileCore, there are no upfront software costs or server maintenance issues. When new mobile devices come to market that need to be tracked, GPS Core Technologies can create a “listener” that relays telemetry information for that specific model within 24 hours, thereby “future-proofing” any system built on MobileCore.

GPS Core Technologies provides professional care support that serves as technical assistance for the company’s customers and their clients.

About GPS Core Technologies

Founded in 2007, GPS Core Technologies is a leading provider of global positioning system (GPS) and location based service (LBS) solutions that address the industry’s challenge of usability, reliability, accuracy and efficiency on mobile platforms. The company’s solutions enable its customers and their clients to offer a highly scalable, highly customizable worldwide mobile tracking solution to leverage their brand and enhance the value of their current offering. For more information, visit www.gpscoretechnologies.com.

GRC for GPS Core Technologies
Valerie Christopherson / Daniel Rhodes, +1 949-608-0276
gps@globalresultspr.com