Apr 07, 2009 09:01 ET
Bytemobile Enables Network Operators to Deliver Highly Personalized Mobile Browsing
MOUNTAIN VIEW, Calif. --(Business Wire)-- Apr 07, 2009
Bytemobile, Inc., the global leader in mobile internet solutions for
wireless network operators, today announced its MobileMatch™
application, which is designed to assist users in navigating the
increasingly complex Web on mobile devices. Unlike existing solutions,
the new software enables operators to dynamically present users with
personalized content and services through real-time analysis of browsing
behavior, application data and subscriber data.
“With 85% of consumers reporting that their wireless device is too
difficult to use for web browsing, the MobileMatch application allows
operators to simplify and enhance the process,” said Adrian Hall, chief
marketing officer of Bytemobile. “The new software pinpoints content
that a particular user is most likely to seek and virtually puts it at
his or her fingertips. The result is a productive and satisfying mobile
internet experience without extensive search and navigation.”
The MobileMatch software is a new application of Bytemobile’s
Optimization and Services Node (OSN). Deployed in the core data path of
the network, the OSN provides intelligent policy-based gateway functions
and optimization services that enable operators to improve network
efficiency, capacity and scalability while delivering faster web
browsing to mobile subscribers. Since its launch in 2001, the OSN has
been commercially deployed by 104 wireless network operators worldwide.
Value for Both Consumers and Providers
By deploying the MobileMatch application in conjunction with other
Bytemobile solutions, operators can leverage their insight into user
preferences for the effective delivery and monetization of personalized
content and services. As an enabler of the Widget Bar and Ad Insertion
applications of Bytemobile’s Web Fidelity™ Suite, MobileMatch supports
the selection of the most personally relevant value-added services and
delivers network-based widgets and advertisements to a mobile user that
are based on his or her unique browsing behavior. Since targeted content
generates significantly higher click-through rates, they increase
revenue and business value with their potential to influence a
consumer’s purchasing decision.
Bytemobile’s MobileMatch software ensures that information available to
applications is always up to date. Analysis is performed during each
user page request and can be applied immediately to the creation and
delivery of new services that correspond to the user’s specific
interests. Since the solution continuously analyzes browsing habits and
updates profiles accordingly, applications and services remain relevant
as user interests and behavior change. The software requires no
configuration or integration by the operator in order to build a profile
or keep it current. All data maintained by the MobileMatch application
is exclusively within the operator’s control and subject to its privacy
policies for subscribers.
About Bytemobile, Inc.
Bytemobile is a tier-one provider of integrated mobile internet
solutions which enable wireless network operators to deliver value-added
data services to consumers on all mobile devices. Bytemobile solutions
are installed in the networks of 104 operators in 54 countries and 12 of
the world’s top 15 tier-one operators. Customers include AT&T, China
Mobile, China Unicom, KDDI, KPN, Orange, Orascom, Sprint Nextel,
T-Mobile, Telecom Italia Mobile, Telefónica, TeliaSonera, Vodafone, and
WILLCOM. Bytemobile is a privately held company with regional sales and
support offices in Wokingham, U.K.; Dubai, U.A.E.; Mumbai, India; Tokyo,
Japan; Beijing, China; Seoul, Korea; Singapore; and Sydney, Australia;
and research and development centers in Mountain View, California;
Patras, Greece; Champaign, Illinois; and Belfast, Northern Ireland. The
company is committed to helping its customers and partners deploy green
mobile internet solutions in a sustainable network environment. To learn
more about Bytemobile, visit www.bytemobile.com.
Bytemobile, the Bytemobile logo, MobileMatch, and Web Fidelity are
trademarks of Bytemobile, Inc. and may be registered in some
jurisdictions. All other product or service names are the property of
their respective owners.
Bytemobile, Inc.
Stacey Infantino, +1-650-641-7655
Public
Relations Manager
sinfantino@bytemobile.com