Apr 07, 2009 17:12 ET

DIRECTV DVR Scheduler for iPhone™ and iPod® Touch Downloaded over 100,000 Times in First Four Days of Availability on Apple App Store

New App Vaults into the Top Ten Free Apps After Just One Week

EL SEGUNDO, Calif. --(Business Wire)-- Apr 07, 2009 DIRECTV today announced its DVR Scheduler App has been downloaded over 100,000 times since its launch on March 30, 2009 and has vaulted into the top ten free apps in the Apple App Store after just one week. The new app allows customers to tap the DIRECTV icon on their iPhone™ or iPod® touch to begin remotely scheduling and recording DIRECTV programming on their home DVR – wherever they are.

The new app combines the innovative Multi-Touch user interface of iPhone and iPod touch with an improved search function that enables users to quickly browse the entire programming guide by channel or date and time and schedule programs up to 14 days in advance. A keyword search option also lets the viewer search DIRECTV shows by actor, title, and description and the guide can be customized for easier viewing and program selection. Once a program is located, viewers have detailed information like air date, duration, and description at their fingertips. The most popular shows will display a colorful graphic that can be tapped to view more images of the cast. DIRECTV customers can then easily set a remote recording with additional options and settings, and simply touch to record.

The DIRECTV DVR Scheduler app is available for free from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

For more information customers can visit www.directv.com/iphone.

DIRECTV has led the industry in the application of remote DVR scheduling technology – its customers have been using the complimentary service on their cell phones and computers since early last year, scheduling nearly 5-million recordings on their home DVRs to date. Future versions of the application will offer DIRECTV VOD search and remote record, content recommendations and ratings, and streaming of show and movie trailers.

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV), the nation’s number one satellite TV service, presents the finest television experience available to more than 17.6 million customers in the United States and is leading the HD revolution with more than 130 HD channels. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed national cable companies for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit www.directv.com.

DIRECTV
Darris Gringeri, 212-205-0882