Apr 08, 2009 08:00 ET

Greystripe's iPhone Advertising Units Win the Top Prize in Mobile Advertising at CTIA's 4th Annual Emerging Technology Awards

Honoring the Best Innovations in Wireless, CTIA Awards Andy Choi, Greystripe’s CTO, for the Development of Their GS.Rich Media Flash Mobile Ad Formats

SAN FRANCISCO --(Business Wire)-- Apr 08, 2009 Greystripe, the leading rich media mobile advertising network, today announced that CTIA has named them the winner of the “Mobile Applications and Widgets – Mobile Marketing/Mobile Advertising” category at the Emerging Technology Awards for their innovative GS.Rich Media advertising formats. Greystripe’s GS.Rich Media formats allow for full-screen, Flash advertisements on the iPhone, enabling digital marketers to easily bring online creatives directly to mobile.

“This recognition of our technology leadership shows that we continue to innovate and bridge the gap between big brand advertisers and mobile,” said Andy Choi, CTO and Co-founder of Greystripe. “Above all, we’re going to keep working hard at setting the industry standards for mobile advertising, including full-screen ads and creating a unified mobile and online ad platform.”

Greystripe’s E-Tech Award win gives industry recognition and exposure to their state-of-the-art platform technology, highlighting their ad formats as the best wireless advertising product in the areas of mobile consumer applications and vertical marketing technology. Greystripe’s GS.Rich Media ad formats were among 300 product and service applicants that were reviewed by a panel of 30 recognized members of the media, industry analysts and executives. The products were judged on innovation, functionality, technological importance, implementation and overall “wow” factor.

“With a broad spectrum of categories, ranging from consumer to enterprise to wireless health and energy applications, the E-Tech awards are an indicator of the phenomenal innovation taking place in the wireless industry,” said Robert Mesirow, Vice President and Show Director for CTIA.

Greystripe has seen great brand lift results with its GS.Rich Media advertisements, having run successful campaigns with Unilever Axe, Paramount, LeapFrog, Dunlop Sports, Xbox and Burger King, among others.

About Greystripe

Greystripe is the rich media mobile advertising network. Greystripe's product suite enables brand advertisers to communicate their brand message with a unique mobile audience, publishers to gain advertising revenue by serving ads through their games, and consumers to play high-quality games for free. Greystripe’s in-game advertising system is protected by a broad array of patents pending and currently serves ads into more than 900 game titles from 200 publishers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 10 Catalog distribution partners, through its online portal GameJump.com, on the mobile Web at wap.gamejump.com, and through the iPhone Appstore. Greystripe was named an AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

To put your brand into mobile contact Greystripe at sales@greystripe.com and visit us at http://www.greystripe.com.

About International CTIA WIRELESS 2009®

As the largest wireless show in the world representing a $1 trillion global industry, International CTIA WIRELESS brings together all industries advanced by wireless technology for three days of intense learning and networking. Visit www.ctiashow.com. CTIA -The Wireless Association® is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the producer of two annual technology events: International CTIA WIRELESS 2009 takes place in Las Vegas, April 1-3; International CTIA WIRELESS I.T. & Entertainment 2009 takes place in San Diego, October 7-9. For more association information, visit www.ctia.org.

Greystripe PR
Jenna Britton, 415-677-9125 ext. 207
jenna@vscconsulting.com