Apr 08, 2009 09:00 ET

SOMS Technologies Expands Eco-Friendly Oil Filter Offering to Include European and Asian Vehicle Models

Strong demand for microGreen oil filter prompts product line extension, enabling more businesses and consumers to save money while greening their vehicles

VALHALLA, N.Y. --(Business Wire)-- Apr 08, 2009 SOMS Technologies LLC, a provider of engine oil filtration products, today extended its line of microGreen oil filters to include major European and Asian automotive brands, including Audi, Honda, Infinity, Jaguar, Land Rover, Lexus, Mitsubishi, Nissan, Range Rover, Toyota and Volkswagen. This latest expansion is in response to increased demand from fleets and individual drivers looking to reduce their carbon footprint while also saving money. By extending the filter’s availability, now an even greater range of businesses and consumers can use the microGreen filter to increase environmental efficiency of their current vehicles or boost the efficiency of new hybrid vehicles.

The patented microGreen oil filter has two filters in one standard spin-on canister, which ensures that the oil stays cleaner, far longer – improving the life of the engine and allowing drivers to better maintain their vehicles. While traditional oil filters capture the larger particles in engine oil between 25 to 40 microns, microGreen’s patented microfilter system captures particles down to two microns in size. This allows vehicles to operate up to 30,000 miles without an oil change, reducing motor oil use by 70 percent, filter use by 50 percent and cutting oil maintenance costs by 65 percent. As a result, businesses and consumers can ‘green’ their vehicles and see an immediate return-on-investment, unlike other eco-friendly alternatives.

“We have seen a tremendous response from businesses and consumers alike that are focused on being more cost and environmentally conscious. By offering our filter for a broader range of vehicles, we are enabling drivers to make the most of their current vehicle investment while positively impacting the environment,” said Miles Flamenbaum, CEO of SOMS Technologies. “If every vehicle in the U.S. were to convert to the microGreen filter, we could reduce annual motor oil use by 420 million gallons. With today’s expansion covering European and Asian vehicle models, we are one step closer to achieving that goal.”

This announcement comes on the heels of SOMS’ recent expansion into the Canadian market, further demonstrating the company’s growth and continued success. The filter is used by fleets in enterprises, government organizations and educational institutions across the U.S. and is also available for consumer purchase at www.microgreenfilter.com.

About SOMS Technologies LLC

SOMS (Spin-On Microfilter System™) Technologies has pioneered the most significant breakthrough in engine oil filtration technology since the early 1970s. Developed by SOMS, the microGreen™ Extended Performance Oil Filter significantly reduces maintenance costs for both individual vehicles and fleets, and protects our environment by eliminating hazardous waste and decreasing dependence on natural resources. The microGreen oil filter combines 2 filters in 1, providing a clean technology that dramatically improves filtration efficiency, allowing vehicles to operate up to 8 times the standard change interval without changing the engine oil. The microGreen oil filter has recently been introduced to the market and has been overwhelmingly accepted by leading national and local fleets. The microGreen filter is protected by 2 U.S. patents and has additional U.S. and international patents pending. The company is headquartered in Valhalla, New York. For more information, please visit http://www.microgreenfilter.com.

Vantage Communications for SOMS Technologies
Brianna Schweitzer, 813-531-7149
bschweitzer@pr-vantage.com