Apr 13, 2009 09:00 ET
Shure Ships New SE115 Sound Isolating™ Earphones
NILES, Ill. --(Business Wire)-- Apr 13, 2009
Shure Incorporated today announced the availability of the Company’s
SE115 Sound Isolating™ Earphones, perfectly timed for the Mother’s Day,
Father’s Day, and graduation gift-giving season. Combining superior
sound quality and stunning aesthetics at an affordable price point, the
SE115 is Shure’s first earphone available in four brilliant colors -
Blue, Pink, Black, and Red.
The SE115 first wowed audio enthusiasts at the 2009 Macworld Expo, where
the earphones were awarded the iLounge Best of Show Award and the iProng
Best of Show Award. At the 2009 Consumer Electronics Show (CES), the
SE115 was recognized as a CEA Innovations 2009 Design and Engineering
Award honoree. Continuing Shure’s legacy of providing premium sound,
durability and style, the SE115 offers a convenient modular cable design
and brilliant color options to complement every consumer’s on-the-go
lifestyle.
“Today’s consumers are constantly connected to their devices – often,
multiple devices – and seek accessories that provide a premium listening
experience in every scenario,” said Avi Greengart, Research Director for
Consumer Devices, Current Analysis. “A modular approach provides the
flexibility to adapt to different use cases.”
With the SE115, creative Shure engineers have achieved a new
breakthrough and fit a dynamic driver capable of delivering incredibly
rich bass into the sleek, compact form factor once only attainable with
a smaller driver. Additional features include:
-
Superior Sound Quality: The Second Generation Dynamic
MicroSpeaker delivers detailed, warm sound with enhanced bass.
-
Color and Style: Blue, Pink, Black, and Red create a personal
fashion statement for any user.
-
Isolation from Background Noise: Unique Sound Isolating
technology prevents outside noise from interfering with the user’s
listening experience.
-
Superior Comfort and Flexibility: The included Shure fit kit
provides interchangeable earphone fit and cable options that deliver
unmatched personal customization.
“Shure has been committed to delivering the gold standard in premium
personal listening since we introduced our first consumer earphone in
2002,” said Scott Sullivan, Shure’s Senior Director of Global Product
Management. “We knew that we’d created the next fan favorite when we saw
the overwhelming SE115 enthusiasm at CES and Macworld, home of the most
discerning and savvy audio fanatics.”
Pricing and Availability
Priced at $99.99 retail [$119.99 MSRP], the SE115 Sound Isolating
Earphones are now available for purchase on the Shure website, www.shure.com,
as well as through select retail partners worldwide. Check www.shure.com
for a complete list of Authorized Dealers.
For more information, visit www.shure.com,
and for press quality images of the latest product additions, go to: http://www.shure.com/PersonalAudio/PressRoom/PersonalAudioPressKit/index.htm.
Please note that these images are password protected. Contact the Shure
Public Relations team at publicrelations@shure.com
for the password to access these images.
About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com)
is widely acknowledged as the world's leading manufacturer of
microphones and audio electronics. Over the years, the Company has
designed and produced many high-quality professional and consumer audio
products that have become legendary for performance, reliability, and
value. Shure’s diverse product line includes world-class wired
microphones and wireless microphone systems for performers and
presenters, award-winning earphones and headsets for MP3 players and
smartphones, and top-rated phonograph cartridges for professional DJs.
Today, Shure products are the first choice whenever audio performance is
a top priority.
Shure Incorporated corporate headquarters is located in Niles, Illinois,
in the United States. The Company has additional manufacturing
facilities and regional sales offices in China, Germany, Hong Kong,
Japan, Mexico, The United Kingdom, and the United States.
Shure Incorporated
Mike Lohman, 847-600-6417
lohman_mike@shure.com
or
Greenough
Communications
Susan Willson, 617-275-6529
swillson@greenoughcom.com