Apr 14, 2009 17:22 ET

NEC Electronics America Highlights Advanced Automotive Electronics Technologies at SAE World Congress 2009

Four Presentations Address Active Safety, Multimedia Connectivity, Navigation and New CPU Architectures for Single- and Multi-core Applications

SANTA CLARA, Calif. --(Business Wire)-- Apr 14, 2009 As part of the company’s ongoing commitment to technology innovation, NEC Electronics America, Inc. announced today it will be participating in four sessions at the 2009 SAE World Congress, April 20-23, at the Cobo Center in Detroit. The technical presentations will address advanced electronics solutions in several application areas: active safety technologies for vision-based safety systems; flexible CPU architectures for single- and multi-core applications; in-vehicle connectivity; and navigation systems.

Technical Presentations:

Session: Intelligent Transportation System Safer, Smarter, Faster - Part 1 of 2

Paper: A Reconfigurable SIMD-MIMD Processor Architecture for Embedded Vision Processing Applications

• Monday, April 20 at 10:30 a.m.
• Introduction of an NEC Electronics processor architecture designed for real-time obstacle recognition and analysis, to address challenges such as real-time performance and power efficiency, and the software flexibility to account for various applications, situations and environments

Paper: Software/Hardware System: Flexible CPU Architecture to Handle Single- and Multi-core Applications in Embedded Automotive Systems

• Tuesday, April 21 at 3:30 p.m.
• Examination of a new NEC Electronics 32-bit flexible CPU core that addresses the three key challenges involved in the embedded automotive system design: maintaining upward compatibility with existing cores while improving performance; strengthening a system to reduce the impact of software bugs on its stability; and supporting single and multi-core architectures

Session: Multi-Media Systems - Part 2 of 2

Paper: Getting Your Vehicle Connected

• Wednesday, April 22 at 1:30 p.m.
• Exploring the challenges associated with bringing consumer electronics into the automobile, with an emphasis on meeting the accelerated time-to-market demands

Session: Intelligent Vehicle Initiative (IVI) Technology Advanced Controls and Navigation Systems - Part 2 of 2

Paper: Powering Navigation Systems with SMP-Based Multicore Engine

• Thursday, April 23 at 1:30 p.m.
• Examination of a single-chip system LSI solution optimized with a symmetric multi-core processor (SMP) to support the high-performance needs of evolving automotive navigational systems for vehicle location and navigation

Commitment to the Automotive Market

NEC Electronics is dedicated to serving the needs of automotive customers and offers a wide range of MCUs and power management devices (PMDs) for use in automotive applications. In addition, the company’s zero-defect initiative has resulted in industry-leading MCU quality levels, while error-correction code (ECC) ensures flash memory-based MCU reliability. On a worldwide basis, NEC Electronics Corporation was rated the number one supplier of 32-bit MCUs in 2008 for the second consecutive year and was also rated the number one supplier of 32-bit automotive MCUs according to the Gartner Dataquest March 2009 rankings report. In addition to a strong product lineup, NEC Electronics also maintains a strong global manufacturing presence to support automotive customers around the world, as evidenced by the Multifab™ strategy initiated in manufacturing plants at NEC Kyushu Yamaguchi (Japan) and NEC Electronics America (Roseville, California), and by the automotive design center and quality assurance teams established in Duesseldorf, Germany.

More information about products from NEC Electronics America for the automotive market can be found at http://www.am.necel.com/applications/automotive/.

About NEC Electronics America, Inc.

NEC Electronics America, Inc., headquartered in Santa Clara, California, is a wholly owned subsidiary of NEC Electronics Corporation (TOKYO:6723), a leading provider of semiconductor products encompassing advanced technology solutions for the broadband and communications markets; system solutions for the mobile, PC, automotive and digital consumer markets; and multi-market solutions for a wide range of consumer applications. NEC Electronics America offers local manufacturing in Roseville, California, and the global manufacturing capabilities of its parent company. In the Americas, NEC Electronics America markets and sells industrial-type active-matrix LCD modules from NEC LCD Technologies, Ltd., a global leader in innovative display technologies. More information about the products offered by NEC Electronics America can be found at www.am.necel.com.

NEC Electronics are either registered trademarks or trademarks of NEC Electronics Corporation in the United States and/or other countries. NEC Electronics is a registered trademark or trademark of NEC Corporation. All other marks are property of their respective owners.

NEC Electronics America, Inc.
Denise Garibaldi, + 1 408-588-6620
denise.garibaldi@am.necel.com
or
Porter Novelli
Jessica Kerr, + 1 415-975-2213
jessica.kerr@porternovelli.com