Apr 15, 2009 08:00 ET
Thumbs Up for the New Superpages.com iPhone App
DALLAS --(Business Wire)-- Apr 15, 2009
Superpages.com®
introduced today its new Superpages MobileSM iPhone®
application where users can rank and review businesses on the spot with
an interactive thumbs up/thumbs down scale. Most local search iPhone
apps only allow users to read reviews but Superpages.com is one of the
few to allow users to submit reviews.
The Superpages Mobile app brings the power of Superpages.com to your
iPhone or iPod Touch®, which means access to more than 17 million U.S.
businesses – wherever you go.
“User generated content will be one of the next big feature integrations
for local search apps on the iPhone and other mobile devices,” said
Michael Boland, Program Director at The Kelsey Group, the leading
provider of research, data and strategic analysis on directories,
small-business advertising, online local media, vertical market
advertising and mobile advertising. “Superpages.com’s iPhone app is one
of the first with a set of local review tools, including its ‘thumbs up’
feature, an intuitive way to rate local merchants.”
Search by keyword or choose popular categories -- like automotive,
entertainment, restaurants, services and stores – and view as much or as
little information as you like. Use the scroll bar at the top of the
search results to minimize or expand business information. Go from
business name and number to full business address and services to
viewing search results on a map.
Plus, Superpages Mobile has the powerful backing of the new SuperGuaranteeSM
program where services provided by select advertisers on Superpages.com
and the Verizon® Yellow Pages are guaranteed. Find SuperGuarantee
businesses from your iPhone or iPod Touch by looking for the
SuperGuarantee shield next to listings.
Other cool features:
-
Add Photos: Did your food taste as good as it looked? Take a snap shot
before you chow down and upload it when you rate your experience.
-
Find Movies Fast: Search by movie or theater and see show times, read
reviews, watch trailers or browse movie posters.
-
Get Directions: Get step-by-step interactive driving directions with
an option to have multiple stops on the way to your destination.
-
Locate Local WiFi Hotspots: Find free and pay-for-use WiFi hotspots
near you.
-
See your local five-day forecast with current conditions, conduct a
reverse lookup of people or businesses and access your My Superpages
account to easily see your previous searches.
The Superpages.com iPhone application is free and available in Apple’s
App Store.
About Idearc Media LLC
Idearc Media LLC (Pink Sheets: IDARQ), a subsidiary of Idearc
Inc., delivers products on multiple platforms to help consumers find
the information they want, wherever they are. Idearc’s multi-platform of
advertising solutions includes, but is not limited to, Idearc®, Idearc
Media®, the Idearc logo, the Idearc Media logo, Verizon® Yellow
Pages, Verizon® White Pages, Verizon® Yellow Pages Companion
Directories, FairPoint® Yellow Pages, FairPoint® Yellow Pages Companion
Directories, Superpages®, Superpages.com®,
Switchboard®,
Switchboard.com™,
LocalSearch.comSM,
Superpages
MobileSM, SuperpagesDirect™ direct mail products, and SuperGuaranteeSM.
For more information, visit www.idearc.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5939786&lang=en
(IDAR-G)
Idearc Media
Lisa Vilfordi, 972-453-3916
lisa.vilfordi@idearc.com