Apr 22, 2009 11:20 ET
LCD TV Association Members Reinforce Their Commitment to Usher in an Era of ‘Green’ LCD TVs
BEAVERTON, Ore. --(Business Wire)-- Apr 22, 2009
Member companies of the LCD TV Association (LTA), a global,
not-for-profit, marketing trade association formed to help the entire
LCD supply chain, retail channel and consumers, today reinforced their
commitment to usher in an era of greener TVs.
The LTA’s GreenTV logo program was launched last year in an effort to
help focus LCD TV manufacturers and brands on reducing the power
consumption of LCD TVs and raising consumer awareness of this important
issue. The program currently aims to work with major TV vendors to
implement and promote ambient light sensors, which will automatically
lower the set brightness in a dark room by decreasing power to the
backlight — thus saving energy and actually reducing potential eyestrain
as well. This can reduce power consumption by at least 30%, and as much
as 60%, in current implementations. Program participants are awarded the
right to use the LTA’s unique GreenTV logo on products, packaging,
marketing and advertising material to help consumers identify these
specifically enabled and wonderfully featured sets. Earlier this year,
the group announced that a major global TV manufacturer has recently
begun shipping TVs which qualify for its GreenTV logo usage — becoming
the inaugural company to do this (visit http://www.lcdtvassociation.org/greentv/certifiedgreentvs.html
for more information).
“We are proud to be at the forefront of helping make LCD TVs better,
more energy efficient and in many ways a `greener' product for the
world’s consumers, and will continue these efforts in conjunction with
companies, brands and governmental organizations in the future,” noted
Bruce Berkoff, Chairman of the LTA.
In addition to the LTA’s efforts, learn how other member companies
including DisplaySearch, Corning, Fusion Optix, Merck KGaA, NOVA
Chemicals, Retrevo, Uni-Pixel Displays and Westinghouse Digital
Electronics are working toward achieving greener, energy
efficient LCD TVs.
To view the full press release visit: http://www.lcdtvassociation.org/news/earthday2009.html
About the LCD TV Association:
The LCD TV Association is a global, non-for-profit marketing trade
association, formed to help the entire LCD supply chain and retail
channel through to the end consumer via various communication tools,
including speeches, interviews, sponsored research, as well as industry
newsletters, meetings and standards settings — resulting in information
distribution. For more information on the LCD TV Association, it’s
membership, or to join, please visit www.LCDTVAssociation.Org.
The LCD TV Association’s “Sustaining Member” companies include Amtran,
Corning, DisplaySearch, Dolby Laboratories, the Flex Tech Alliance,
Fusion Optix, Global Lighting Technologies, LG Display, LG Electronics,
LG Innotek, Luminus, Merck KGaA, NOVA Chemicals, RallyPoint, Retrovo,
Unipixel, Veritas et Visus, Vizio and Westinghouse Digital Electronics.
For LCD TV Association
Media Contact:
Stacey
Voorhees-Harmon, 925-336-9592
stacey@savvypublicrelations.net