Apr 23, 2009 10:00 ET
1394 Automotive Technology Seminar to Feature Innovative New Infotainment, Driver Assist Camera, and IP over 1394 Demonstrations for In-Vehicle Networks
April 30 Seminar in Dearborn to Highlight the 1394 Auto Standard’s High
Bandwidth, Flexible, Extensible, Benefits
DALLAS --(Business Wire)-- Apr 23, 2009
The 1394 Trade Association will sponsor an Automotive Technology Seminar
April 30, featuring presentations by industry leaders and the latest
products and innovations that are making 1394 Automotive the next global
standard for in-vehicle networking.
The seminar begins at 1 pm Thurs., April 30 at the Dearborn Inn
Marriott. It will provide the industry with a comprehensive view of the
1394 Automotive standard and use cases for the vehicle. Topics to be
covered include network applications; standards overview; interconnect
system solutions; 1394 device technology; software; testing/diagnostics;
and a system overview. For more information about how to attend visit http://www.1394ta.org/Events/Q22009_TechSeminar.html.
Registration will be available on site on the day of the seminar.
"Auto manufacturers can't afford multiple networks that will be obsolete
in a few years after initial platform launch,” said Max Bassler,
chairman of the 1394 Trade Association. “They want a single customizable
in-vehicle network that will allow multiple ECUs, including driver
assistance, navigation, Internet use and high quality audio/video
modules to communicate seamlessly. Outside connections to the world will
interact and communicate over the 1394 Auto in-vehicle network."
Demos to Highlight Infotainment, Driver Assist Cameras, IP over 1394
Four demonstration sections will highlight the one-day seminar. The
first is a comprehensive infotainment demonstration of multiple A/V
streams transported throughout a vehicle. The infotainment exhibit will
include simultaneous streaming of a camera, music player, and multiple
DVDs. The bandwidth of this system can support navigation, Internet and
web access, digital audio, multiple DVD players, personal music players
and other consumer electronics devices. 1394 Auto supports established
content protection protocols and a wide range of compression
technologies that enable security and maximum performance.
A second demonstration will feature 1394 Auto's driver assist
capabilities, with four fully-synchronized cameras streaming
uncompressed video, enabling real-time sensing and display on front,
rear and side angles. The driver assist demos will run on the VersaPHY
extension to the base 1394 standard, which is designed to enable simple,
low-cost, automotive cameras. It also includes bus analyzer showing bus
utilization and demonstrating the availability of 1394 bus diagnostic
equipment.
A third display will showcase IP running over 1394, which can enable
telematics, travel assistance, system updates, and diagnostics, with the
ability to download video and audio content to the vehicle for storage
and playback. Vehicle connectivity displays how the network can use 3G,
Wi-Fi, terrestrial and wired options.
A fourth group of demos will show two different automotive grade cabling
systems demonstrating the ability to carry signal and power over the
same cable, providing power to remote devices.
In addition, the Trade Association will highlight ongoing projects and
road map objectives, including standards for power over cable using 1394
specifications, and a 1394 Auto design guide featuring contributions
from many member companies.
The 1394 Trade Association is a worldwide organization dedicated to the
advancement of the IEEE 1394 (FireWire) standard. The 1394TA recently
celebrated its 15th year of promoting 1394 and its one billionth 1394
port shipped. FireWire is used today in mass-market computer,
entertainment, and professional products, and in a wide range of
specialty applications such as music, defense, aerospace, industrial,
and robotics products. For more information, visit www.1394ta.org.
FireWire is a trademark of Apple, licensed to the 1394 Trade Association
VersaPHY is a trademark of Quantum Parametrics Corporation
Independent Public Relations Associates
Dick Davies, 415-652-7515
IPRA@mindspring.com