May 05, 2009 09:00 ET
Boost Mobile Named 2009 North American Prepaid Mobile Service of the Year
Frost & Sullivan Awards Boost Mobile for Continuing to Enhance its
Service Offerings and Solidifying its Leadership Position by Delivering
High Value to the Prepaid Wireless Segment
IRVINE, Calif. --(Business Wire)-- May 05, 2009
Boost Mobile, the prepaid division of Sprint Corporation (NYSE:S),
offering quality wireless phones and flexible service options with no
long-term contracts or activation fees, today was named 2009 North
American Prepaid Mobile Service of the Year by analyst firm Frost &
Sullivan. The award will be presented to Boost Mobile on May 5, 2009, at
Frost & Sullivan’s Mobile & Wireless Awards Banquet.
“Boost Mobile has successfully evolved into a total communications
service provider in the North American prepaid wireless market,
especially with the launch of its groundbreaking Monthly Unlimited
plan,” said Brent Iadarola, Global Research Director from Frost &
Sullivan. “The company is poised to strengthen its market leadership
position by leveraging a mix of high-quality service offerings,
extensive retail operations and economical and transparent pricing. The
2009 award for North American Prepaid Mobile Service of the Year is
presented to Boost Mobile in recognition of its impressive performance
in this segment and is an acknowledgement of its strong growth
potential.”
To choose the recipient of this award, the Frost & Sullivan mobile and
wireless analyst team tracks all competing services for service adoption
and growth, R&D spending, new products in development and new product
features and modifications. All new service launches and new products in
development within each company are compared and evaluated based on
degree of innovation and customer satisfaction. Frost & Sullivan
presents this top award to the company ranked number one in overall
product success.
Boost Mobile received the award for offering its customers multiple
plans, with no hidden fees, to best fit their needs—including pay by the
minute, day or month. The recently launched 'Monthly Unlimited' plan
offers unlimited nationwide talk, text and multimedia messaging,
wireless Web and nationwide Walkie-Talkie services for an all-inclusive
price of $50 per month – with no additional Telecom Taxes, activation,
roaming, traveling or long distance fees.
“Frost & Sullivan believes that this aggressive pricing strategy is the
need of the hour and will allow Boost Mobile to expand its offerings
beyond the youth segment, to all value-seeking customers, which should
yield impressive results for the company in 2009,” Iadarola said.
“We are honored to be recognized by such a well respected research firm
for our leadership in the prepaid market,” said Matt Carter, president
of Boost Mobile. “Our customer base appreciates our straightforward
offerings and Frost & Sullivan’s recognition is a testament to our
market penetration and continued success in the wireless industry.”
For more information about Boost Mobile and the Monthly Unlimited plan,
please visit www.boostmobile.com.
About Boost Mobile
Boost Mobile, the prepaid division of Sprint Nextel (NYSE:S), redefines
value for wireless consumers with its ‘Monthly Unlimited’ service,
offering unlimited anytime calling, text messaging, wireless web and
exclusive Boost® Walkie-Talkie service with a national
calling area for $50 a month. Boost Mobile ‘Monthly Unlimited’ offers
flat-rate, nationwide service in 15,800 cities throughout the United
States on the Nextel National Network – all with no additional telecom
taxes, activation, roaming, traveling or long distance fees. Boost
Mobile offers a selection of quality handsets from Motorola, ranging
from entry-level to high end, as well as worry-free calling plans that
enable customers to pay by the minute, day or month. Boost-branded
wireless phones are available nationwide at nearly 20,000 major retail
stores including Best Buy, Radio Shack, Target, Wal-Mart; Sprint retail
stores and independent wireless dealer locations; with Re-Boost® available
at approximately 100,000 locations throughout the U.S. Purchase and
experience Boost Mobile on the Web at MySpace,
Facebook,
Twitter
and www.boostmobile.com.
Boost Mobile Media Bureau
949-748-3440
Press@BoostMobile.com