Jun 01, 2009 09:01 ET
DisplayPort to HDMI Format Converter IC Offers Enhanced PC/Notebook Connectivity for the Digital TV
Parades PS161 DisplayPort to HDMI/DVI Converter Chip Targets DTV
Video Input Applications
SUNNYVALE, Calif. --(Business Wire)-- Jun 01, 2009
Parade Technologies Ltd. (www.paradetech.com),
a leading innovator of digital video interface products, introduced the
first native DisplayPortTM to HDMITM/DVI
converter device. The PS161 is an integrated circuit that includes a
full DisplayPort receiver, a full HDMI/DVI transmitter, and an optional
HDCP repeater. Used inside an HDMI-or DVI-enabled digital TV or monitor,
the PS161 provides a simple, cost-effective solution for adding a
DisplayPort input for computer-to-TV connectivity.
DisplayPort has been adopted by the PC industry to succeed VGA and DVI
as the primary display connector. Leading manufactures have already
introduced new notebooks, PCs and graphics cards that provide
DisplayPort outputs and, in some products, only DisplayPort is provided.
Developed to support a new generation of monitors that include speakers,
DisplayPort can provide both video and audio data, making it equally
suitable as a DTV interface. DTVs that incorporate DisplayPort receivers
allow users to enjoy video games, high definition movies, business
presentations and other exciting computer video content on the big
screen. Market research firm Instat anticipates that there will be more
than 600 million DisplayPort-enabled products sold annually by 2012.
Within a DTV or monitor application, the PS161 is typically placed
between the DisplayPort input and HDMI/DVI receiver circuit, which is
often integrated into the DTV or monitor system chip. If an HDMI/DVI
switch is used to support multiple inputs, the PS161 can be used on one
of the switched inputs. The HDMI switch allows selection between
multiple HDMI/DVI inputs, or the DisplayPort input via the PS161
DisplayPort to HDMI/DVI converter. The PS161 also supports DisplayPort
audio, which is part of the DisplayPort standard. Along with video data,
digital audio received at the PS161 DisplayPort input is retransmitted
on the HDMI output.
The DisplayPort input of the PS161 accepts up to four main link lanes at
up to 2.7 Gbit/sec per lane, the maximum configuration allowable by the
current VESA DisplayPort standard. Parades proprietary advanced
equalizer technology improves data transmission performance over long
cables. Audio support includes up to eight channels of 24-bit LPCM data
at a sample rate of 192kHz, and compressed audio according to IEC 60958.
The HDMI/DVI output supports a maximum pixel clock of 165 MHz as allowed
by the HDMI/DVI standard, with a color depth up to 12 bits per component
for HDMI. The device is compliant with the latest HDMI 1.3a
specification. An internal microcontroller, which handles the physical
and link layer protocol conversion from DisplayPort format to HDMI/DVI
format, is included so that no software changes are required in the host
display.
“We simply wanted to help the DisplayPort eco-system,” says Jimmy Chiu,
VP of Marketing at Parade. “Many DTVs now include DVI and VGA inputs for
PC connection, so it only makes sense this input should transition to
DisplayPort as the PC industry does the same. We were surprised about
the level of interest in DisplayPort when we first surveyed DTV OEMs,
and Parade is receiving considerable interest now that we have begun
demoing the PS161 to leading manufacturers.”
Pricing and Availability
The PS161 is currently sampling and is priced at $3.75 in 100k volume.
It comes in a 64-pin TQFP RoHS package.
About Parade Technologies, Ltd. And Parade Technologies, Inc.
Parade Technologies, Ltd. is a privately held fabless semiconductor
company that specializes in developing high-speed interface products.
The company seeks to leverage a combination of high-speed analog,
mixed-signal and digital design expertise, along with system level
knowledge, to take product performance, power efficiency and customer
satisfaction to new heights.
Parade Technologies, Inc., a wholly owned subsidiary of Parade
Technologies, Ltd, is located in Sunnyvale, California, the heart of
Silicon Valley. As Parade Technologies, Ltds marketing representative
in the United States, Parade Technologies, Inc. can be reached at (408)
329-5540, or on the Internet at http://www.paradetech.com.
All trademarks are the property of their respective owners.

Parade Technologies Ltd.
Craig Wiley, +1-408-329-5540 (Media)
pr@paradetech.com