Jun 16, 2009 08:00 ET

Zoombak Launches Vehicle Speed and Direction Tracking for Mainstream Consumers

Leading Tracking Device Company Makes Monitoring Teen Driving Habits Simple

NEW YORK --(Business Wire)-- Jun 16, 2009 Zoombak™ (www.Zoombak.com) the leader in Personal GPS tracking devices, has announced the release of the first speed and directional tracking features for all Zoombak devices. Beginning today, all new and existing Zoombak customers can easily monitor the speed and driving direction of any vehicle. Speed tracking comes at no additional cost from Zoombak, which retails for $99.99 plus a small monthly service fee.

“Statistics around teen driving accidents are staggering, and studies have shown that teens’ driving habits improve when they are being monitored by a parent,” said Simon Buckingham, CEO of Zoombak. “Zoombak speed tracking is an easy-to-use and affordable solution for parents to monitor the location of their teen drivers and how fast they are driving. Our customer research has indicated that this added line of communication among families improves teens’ driving skills and give parents added peace of mind.”

“Since we launched Zoombak over a year ago, speed monitoring and alerting has been the most requested new feature from both parents and business users. We are therefore delighted to add this feature for all of our customers for no additional charge,” Buckingham added.

How Zoombak speed tracking works:

• Following a quick over-the-air software update, Zoombak customers will be able to set up a speed threshold, (say 60 MPH) and receive alerts if that threshold is exceeded.
• Setting up a speed alert for an account at Zoombak.com is simple and fast, and users can choose to receive alerts by SMS text to their mobile device, or by email. Users can set the speed alert to be always on, or set on/off schedules around certain times of day.
• Zoombak determines the speed and direction (North, South, East, West) of the driver based on their location signal every 5 to 15 seconds.
• When conducting Find-Now searches at Zoombak.com, in addition to the regular current location information, the email or text message will now also automatically display both the speed and the direction the driver was heading. So even if automatic alerts are not set up, parents can still see on-demand how fast and which direction their teen was driving. Direction is displayed as North, South, East or West.
• The new “Speed” section of the Zoombak website provides Zoombak customers with more detailed instructions on setting up and getting the most out of the speed tracking feature.

Because speed and direction monitoring requires additional battery power, Zoombak recommends that consumers who use speed tracking hard wire the device to their vehicle with the Zoombak Car Installation Kit, or use the car charger that comes along with the Zoombak Universal A-GPS Locator.

For more information, please visit www.zoombak.com/speed/.

About Zoombak:

Zoombak LLC, develops and markets advanced products and technologies that keep people connected to the people and things that really matter. Zoombak’s compact, assisted (A-GPS) locator system employs satellite-enabled GPS and a location network server to help keep track of your children, track teen and senior drivers, recover stolen vehicles, and find lost pets, among other purposes. The Company also offers the Zoombak GPS Recovery portfolio of products to the auto dealer channel. Zoombak GPS Recovery facilitates the tracking and recovery of stolen cars and the protection of auto dealer assets. A U.S.-based company, Zoombak is a privately held subsidiary of Liberty Media (NASDAQ:LCAPA), which owns a broad range of electronic retailing, media, communications and entertainment businesses. For more information, please see www.zoombak.com, www.zoombakgpsrecovery.com or www.libertymedia.com.

Media:
h&h communications
Hillary Houser, 415-309-5061
hillary_houser@me.com