Jun 29, 2009 09:00 ET
T-Mobile Customers Can Save Green by Going Green With New, Exclusive Mobile Application
Multi-Brand Mobile Coupon Delivers Exclusive Discounts for T-Mobile
Customers on Green-Focused Products and Services
BELLEVUE, Wash. --(Business Wire)-- Jun 29, 2009
T-Mobile, USA, Inc. announced today the debut of Green Perks, a new
mobile application that offers exclusive discounts on environmentally
conscious products and services. Available for download to many current
T-Mobile handsets, the free-of-charge* application brings customers
green-oriented offers and promotions from T-Mobile Green Perks partners
including Method, Jamba Juice, Volcom, Roxy and Quiksilver. The new
promotional program is designed to reward consumers who make
environmentally responsible purchasing decisions.
The opt-in Green Perks application delivers electronic coupons directly
to customers’ phones, which can be redeemed manually at store
point-of-sale systems. Green Perks is the latest program under
T-Mobile’s recently launched Mobilize™ initiative, which
encompasses multiple products and services designed to help consumers
who want to make more eco-friendly choices in their daily lives.
“With mobile phones at the center of so many consumers' lives, T-Mobile
is continually exploring fun, useful tools and applications that enhance
the lives of our customers," said Ryan Butz, director, Customer
Marketing, T-Mobile. "Green Perks is our latest offering for customers
who are concerned about managing and reducing their environmental
impact. It builds on the work we are doing with the recent launch of the
Moto W233 Renew phone, and our Green Account, which makes it easy for
customers to reduce paper associated with their T-Mobile service."
T-Mobile’s Green Perks Web portal allows partner companies to quickly
and easily create coupons and promotions that consumers can access via
the T-Mobile Green Perks application. Partner brands have control over
offer timing and other details, but the offering must qualify as
eco-friendly to be listed. Participating partners were hand-selected to
take part in the program because they have product offerings that fit
within the sustainable category.
T-Mobile is working with large national retailers to create even more
exclusive offers for 2009 back-to-school and holiday seasons.
Mobilize is a T-Mobile initiative developed to encourage each
member of the T-Mobile family to do his or her part for the environment.
It is a recognition that doing little things, when we work together, can
add up to big change.
T-Mobile subscribers can download the Green Perks application by going
to http://www.t-mobile.com/mobilize.
* Data plan required to receive coupons.
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of
Deutsche Telekom AG’s Mobile Communications Business, and a wholly owned
subsidiary of T-Mobile International, one of the world’s leading
companies in mobile communications. By the end of the first quarter of
2009, more than 148 million mobile customers were served by the mobile
communication segments of the Deutsche Telekom group — 33.2 million by
T-Mobile USA — all via a common technology platform based on GSM, the
world’s most widely used digital wireless standard. T-Mobile’s
innovative wireless products and services help empower people to connect
to those who matter most. Multiple independent research studies continue
to rank T-Mobile among the highest in numerous regions throughout the
U.S. in wireless customer care and call quality. For more information,
please visit http://www.T-Mobile.com.
T-Mobile is a federally registered trademark of Deutsche Telekom AG.
T-Mobile USA
Media Relations, 425-378-4002
mediarelations@t-mobile.com