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For Immediate Release

Licensing Expo announces expanded show floor and new layout
for 2013 Event

LOS ANGELES (February 6, 2013) – (Virtual Press Office) -- Advanstar Licensing, organizers of Licensing Expo, the world's largest and most influential licensing industry event,today announced a new show floor layout and expanded exhibits from top companies.

Taking place June 18-20 at Mandalay Bay Convention Center in Las Vegas, Nev., the show floor will, for the first time, be merchandised by category into four key areas: Art and Design, Characters and Entertainment, Agents and Brands and Fashion. This crucial change will create a much-improved experience for retailers and manufacturers visiting the show, helping them to shop the show more effectively than ever before.

This re-merchandising and new layout will broaden both the scope of brands exhibiting and the number and breadth of attendees. The new, dedicated area for Agents and Brands will feature a Retail Lounge, a Brand Theater and the LIMA Global Licensing Hub. 

"These new initiatives will improve the Licensing Expo visitor experience for our current attendees, while engaging new visitors in this $185 billion-plus industry," says Jessica Blue, vice president, Licensing Expo.  "In doing this, we build on our momentum from 2012 and position the show for growth by appealing to new retailers and manufacturers, welcoming new visitors and exhibitors to the show in 2013."

More than 280 companies have confirmed their presence at Licensing Expo, many with larger spaces to showcase expanded brand portfolios. 

To better serve its licensees and retailers, Disney Consumer Products (DCP) will assume a new location in the Mandalay Bay ballrooms where it will host content reviews, meetings, and franchise and retail break-out sessions.  This new footprint will create an integrated environment for all of DCP's brands. 

In addition, Nickelodeon has significantly increased its Licensing Expo presence with plans to feature numerous hits from its portfolio including Teenage Mutant Ninja Turtles, SpongeBob SquarePants and Dora the Explorer, and Saban Brands has expanded following a year of continued growth, through various media and property acquisitions.  These are just a few of the many additions and new features visitors and exhibitors will encounter next June at Licensing Expo, the World's Brand and Property Marketplace. Register for free at www.licensingexpo.com.

For more Licensing Expo news visit www.licensingexpo.com 


For press information please contact

Laura Zilverberg
(623) 201.5556

Notes to editors:
About Licensing Expo
Licensing Expo (www.licensingexpo.com) is the licensing industry's largest annual event. A trade show for leveraging properties and brand equity to develop merchandise, Licensing Expo attracts more than 400 exhibitors representing more than 5,000 brands and properties in entertainment; sports; fashion and apparel; publishing; art and design; automotive; animation/anime; home and housewares; and lifestyle. Exhibitors include Fortune 500 consumer brands, film studios, publishing houses and other creative agencies. Attendees from more than 80 countries represent the world's leading retailers, licensees, manufacturers, distributors and licensing agents. Licensing Expo is owned and organized by Advanstar Communications, Inc., is sponsored by the International Licensing Industry Merchandisers' Association (LIMA), and is affiliated with License! Global magazine and Brand Licensing Europe.

About Advanstar Communications Inc
Advanstar Communications Inc. (www.advanstar.com), producer of Licensing International Expo and Brand Licensing Europe, is a leading worldwide media company providing integrated marketing solutions for fashion, life sciences and power sports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovation, quality products and services enable Advanstar to "connect our customers with theirs". Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.