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For Immediate Release
Licensing Expo announces expanded show floor and new layout
LOS ANGELES (February 6, 2013) – (Virtual Press Office) -- Advanstar Licensing, organizers of Licensing Expo, the world's largest and most influential licensing industry event,today announced a new show floor layout and expanded exhibits from top companies.
Taking place June 18-20 at Mandalay Bay Convention Center in Las Vegas, Nev., the show floor will, for the first time, be merchandised by category into four key areas: Art and Design, Characters and Entertainment, Agents and Brands and Fashion. This crucial change will create a much-improved experience for retailers and manufacturers visiting the show, helping them to shop the show more effectively than ever before.
This re-merchandising and new layout will broaden both the scope of brands exhibiting and the number and breadth of attendees. The new, dedicated area for Agents and Brands will feature a Retail Lounge, a Brand Theater and the LIMA Global Licensing Hub.
"These new initiatives will improve the Licensing Expo visitor experience for our current attendees, while engaging new visitors in this $185 billion-plus industry," says Jessica Blue, vice president, Licensing Expo. "In doing this, we build on our momentum from 2012 and position the show for growth by appealing to new retailers and manufacturers, welcoming new visitors and exhibitors to the show in 2013."
More than 280 companies have confirmed their presence at Licensing Expo, many with larger spaces to showcase expanded brand portfolios.
To better serve its licensees and retailers, Disney Consumer Products (DCP) will assume a new location in the Mandalay Bay ballrooms where it will host content reviews, meetings, and franchise and retail break-out sessions. This new footprint will create an integrated environment for all of DCP's brands.
In addition, Nickelodeon has significantly increased its Licensing Expo presence with plans to feature numerous hits from its portfolio including Teenage Mutant Ninja Turtles, SpongeBob SquarePants and Dora the Explorer, and Saban Brands has expanded following a year of continued growth, through various media and property acquisitions. These are just a few of the many additions and new features visitors and exhibitors will encounter next June at Licensing Expo, the World's Brand and Property Marketplace. Register for free at www.licensingexpo.com.
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