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The Tracy Anderson Brand Joins Licensing Expo
Celebrity fitness pioneer Tracy Anderson expands lifestyle brand
LOS ANGELES (March 4, 2013) – (Virtual Press Office) -- Advanstar Licensing, organizers of Licensing Expo, the world’s largest and most influential brand, character and art licensing event, announces that the Tracy Anderson brand will exhibit at the annual trade show, to take place June 18-20 at Mandalay Bay Convention Center in Las Vegas. More than 5,000 brands will be represented at the expo by companies looking for brand collaborations and licensing partners.
The Tracy Anderson brand will utilize the new Fashion District as a launch pad for global extensions of the brand’s fitness content, custom machinery and equipment, state-of-the-art exercise studios and DVD fitness programs. Future category opportunities for the Tracy Anderson brand include studio expansions, a nutritional supplement line, fitness equipment, an active wear apparel collection, sports footwear, a beauty line and more.
“I’ve made it my life’s mission to provide people throughout the world with the tools, resources and motivation they need to successfully connect and transform their bodies in the most positive and healthy way.” says founder and co-owner, Tracy Anderson. “With 14 years of focused and rigorous research that extends to every conceivable body shape and life stage behind me, I’m proud to say that the Tracy Anderson fitness method has truly changed thousands of lives in a uniquely sustainable way. Built on the basis of empowerment, results and sustained innovation, I’m excited to continue the journey of making people everywhere look and feel their best.”
“Advanstar Licensing is delighted to welcome the Tracy Anderson brand to Licensing Expo,” says Jessica Blue, vice president, Licensing Expo. “Our attendees look to the Expo for what is hot and what is new in the licensing industry, and the list of our new exhibitors is increasing daily to meet that need. In fact, 83 of our exhibitors have never participated in Licensing Expo before.”
The Tracy Anderson brand inspires men and women of all ages to create a fit and healthy lifestyle through its groundbreaking and constantly evolving fitness technique. While the global Gym and Fitness industry has been growing by an annual average of 4 percent (source: IBISWorld Industry Research Report), recent economic downturns in the U.S. and abroad are backsliding this progress, particularly within gym and studio membership segments. The Tracy Anderson Studio locations, however, are reporting 100 percent membership capacity since opening, with wait lists of up to three years at key locations. Tracy Anderson’s Metamorphosis product also earns a 400 percent greater return on investment over the industry average of $2.50 per each dollar invested.
For more Licensing Expo news, visit www.licensingexpo.com or find them on Twitter (@licensingexpo), on Facebook or via Linked In.
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About Licensing Expo
Licensing Expo (www.licensingexpo.com) is the licensing industry's largest annual event. A trade show for leveraging properties and brand equity to develop merchandise, Licensing Expo attracts more than 400 exhibitors representing more than 5,000 brands and properties in entertainment; sports; fashion and apparel; publishing; art and design; automotive; animation/anime; home and housewares; and lifestyle. Exhibitors include Fortune 500 consumer brands, film studios, publishing houses and other creative agencies. Attendees from more than 80 countries represent the world's leading retailers, licensees, manufacturers, distributors and licensing agents. Licensing Expo is owned and organized by Advanstar Communications, Inc., is sponsored by the International Licensing Industry Merchandisers' Association (LIMA), and is affiliated with License! Global magazine and Brand Licensing Europe.
About Advanstar Communications Inc.
Advanstar Communications Inc. (www.advanstar.com), producer of Licensing Expo and Brand Licensing Europe, is a leading worldwide media company providing integrated marketing solutions for fashion, life sciences and power sports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovation, quality products and services enable Advanstar to “connect our customers with theirs”. Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.
About Tracy Anderson
The Tracy Anderson brand houses the largest bank of fitness content researched and created by Tracy Anderson, innovations in custom machinery and equipment, state-of-the-art exercise studios, and customized DVD fitness programs. Founded in 1998 by co-owner Tracy Anderson, the brand provides people throughout the world with the tools, resources, and motivation they need to successfully connect and transform their bodies in the most positive and healthy way. With three studio outposts in the United States—including a just-opened, state-of-the-art complex in Los Angeles' Brentwood—personal training services in London, and a pop-up location in the Hamptons, studio members have access to the individualized attention and results driven fitness method that the brand delivers. The Tracy Anderson brand has produced over 160 DVDs including: Metamorphosis by Tracy, The Pregnancy Project, Teen Meta, and additional customized series that target people of all abilities and ages. In addition to a stable of custom-built fitness apparatuses, including the Hybrid Body Reformer, the Tracy Anderson brand also offers nutritional counseling, wellness shake formulations, and an array of exercise equipment and apparel. For more information, please visit www.tracyandersonmethod.com