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Contact: Kimberlee Ullner Company Name: 1-2-3 Gluten Free Telephone Numbers (216) 378-9233 Web site address: http://www.123glutenfree.com (Virtual Press Office) - Cleveland, OH: 1-2-3 Gluten Free® is pleased to announce the release of its newest product – a fortified gluten-free and allergen-free multi-purpose flour mix which can be used in place of gluten flour in consumers’ recipes. Olivia’s Outstanding Multi-purpose Flour MixTM is fortified with iron, calcium and B vitamins. This is the first and only gluten-free multi-purpose flour mix that is enriched. According to Connie Sarros, noted cookbook author and gluten-free expert, “In the gluten-free world, this is a huge accomplishment.” One in 133 Americans has celiac disease, an autoimmune disease that affects the body’s ability to absorb nutrients. While there is no cure for celiac disease, there is a treatment – life-long adherence to a gluten-free diet. Sounds simple enough, but most gluten-free baking products are not fortified like gluten products are. When gluten eaters buy flour, it is enriched. Not so for those who must maintain a gluten-free diet. Therefore, many people who follow a gluten-free diet are lacking in calcium, iron and B vitamins. To address this serious need, 1-2-3 Gluten Free has enriched its multi-purpose flour. According to company President, Kimberlee Ullner, “1-2-3 Gluten Free is ever mindful of the nutritional well being of our customers. We’re excited to be the first company to fortify a gluten-free flour mix. My own family has six members with celiac disease so we are thrilled to provide a product that will help consumers maintain their health and still enjoy their personal family recipes.” Cynthia Kupper, RD, Executive Director of the Gluten Intolerance Group and member of the American Dietetic Association’s Evidence Analysis Team stresses the importance of making sure that gluten-free consumers have adequate B-vitamins, iron and calcium in their diets. “Often the gluten-free diet is deficient in these nutrients and so guidelines for those living with celiac disease include using fortified or enriched gluten-free products. 1-2-3 Gluten Free is leading the advancement to improve the nutritional quality of gluten-free products by fortifying Olivia’s Outstanding Multi-purpose Flour MixTM.” Shelley Case, noted expert in the gluten-free field states: "Many gluten-free products are low in iron and B vitamins as they are not fortified. So whenever possible choose products that are are fortified with vitamins and minerals." Olivia’s Outstanding Multi-purpose Flour MixTM meets the bill! Elaine Monarch, Founder, and Rita Hopkins, Executive Director of the Celiac Disease Foundation, a highly-regarded national non-profit that seeks to inform, assist and support people with information about Celiac Disease, were excited to hear about the new product. They recognize that, with this new product, those with celiac will not just be taking in “empty calories” and that serious nutritional deficiencies can be addressed. May is Celiac Awareness Month. “It’s wonderful that we could get our new product out in time to celebrate Celiac Awareness Month,” states Ullner. About 1-2-3 Gluten Free, Inc.: 1-2-3 Gluten Free is a mother-daughter team based in Cleveland, Ohio. The company produces 15 gluten- and allergen-free baking mixes and has over 100 recipes to go with the mixes – the versatility is appreciated by consumers who have abundant options. All of 1-2-3 Gluten Free’s products are certified gluten free by the Gluten Free Certification Organization (GFCO) and certified Kosher Pareve by the CRC (Chicago Rabbinic Council), as well as produced in a dedicated United States facility. 1-2-3 Gluten Free products are also known for making large amounts – usually more than double other brands. |
