Howard, Merrell & Partners
New York Toy Fair -- Booth #1373
INFANTINO LAUNCHES POP & PLAY™ COLLECTION
Play Tailored for Babies – Newborn to Crawling Stage
SAN DIEGO, CALIF – February 9, 2012- (Virtual Press Office) – The creative imaginations at Infantino® know babies minds develop through constant discovery. To help parents nurture their babies from newborn to crawling stage, Infantino® created the new Pop & Play™ Collection that offers customization, personalization and functionality as baby grows and develops. The age-appropriate entertainment system features interchangeable activity pods that parents can move around, take-on-the go or update with additional pods sold in the collection. Each product in the collection was designed with maximum use in mind, keeping baby engaged and happy on the floor, in the crib and on the go.
“Parents are looking for high quality products that offer value,” says Colette Cosky, senior brand manager at Infantino®. “The new Pop & Play™ offers endless popabilities! Its smart design helps parents enjoy every moment as they watch their baby grow and develop. The collection’s design offers maximum use whether that’s the ability to take on the go or popping into another play space to help encourage new gross motor skills.”
The Pop & Play™ Pop & Swap Gym (MSRP $49.99) is an activity gym like no other. The customizable features provide lots of ways for baby to play through his first year as he grows and reaches new milestones. The Pop & Swap gym offers:
• Newborn overhead discovery
• 45-degree angle for reaching and grabbing
• Tummy time
• Sit & play
• Crib activity center
The Pop & Swap Gym offers 10 minutes of lights and music, and two-sided interchangeable graphic cards feature high-contrast black and white images and animal faces. The three activity pods on the main play station of the gym can be interchanged with other Pop & Play™ pods, and these may also be used as stand alone toys either at home or on the go. A Velcro® strap is used to attach pods to a car seat, stroller or gym. Double-locked activity pods were designed so that only parents can remove them.
The colorful and plush Pop & Play™ Activity Mat (MSRP $19.99) offers a play area that entertains little ones with two interchangeable activity pods that rattle and squeak. A peek-a-boo mirror lets baby become familiar with his face and different textures for baby to experience. The play area can be used as a stand-alone product or can be used in many ways as a comfy companion to the Pop & Play™ Pop & Swap Gym.
Infantino® -- Pop & Play™
Additional Pop & Play™ Collection items include:
Three-Piece Pop & Play™ Activity Pod Set – This boxed set of three interchangeable activity pods is jam packed with fun features for busy babies: interesting textures, bright colors and catchy tunes! The pods may be used on their own or with other Pop & Play™ products by twisting and locking into place. The Velcro® strap easily attaches pods to car seats, strollers or gyms. Boxed set includes: Musical Birdie, Touch & Turn Pinwheel and Pull & Play Elephant. (MSRP $12.99-$14.99).
Pop & Play™ Rattling Jittery Pod – A Silly jittery pal that’s easy to grab and pull. Attaches to car seats and strollers for fun on-the-go. Pop-in option for Pop & Swap gym. (MSRP $7.99).
Pop & Play™ Shake and Sway Chime Pod – Cute take along pal that sways, shakes and chimes. Attaches to car seats and strollers for on-the-go! Pop-in option for gym. (MSRP $7.99).
Pop & Play™ Shake & Swirl Bead Rattle Pod – Lightweight rattle with colorful swirls and bouncing beads. Attaches to car seats and strollers for fun on-the-go! Pop-in option for gym. (MSRP $5.99).
The Pop & Play™ Collection will debut in the U.S. at the New York Toy Fair, Feb. 12-15. It will be available (Fall). Show attendees will be able to see this and other Infantino® products at the Step2® Company booth (booth #1373).
About the Infantino® Brand:
A major player in the juvenile industry, Infantino’s products aim to create special moments for both babies and mom. Started over 25 years ago with a not-so-corporate culture and a creative, hands-on approach to infant product development, Infantino has built a name in trust and value. Designed with love in California and using the best materials and standards available, Infantino’ s products give babies what they need and mom what she wants. Part of the Step2® Company, Infantino is headquartered in San Diego, Calif. Visit http://www.infantino.com for more information.
# # #