For Immediate Release
Media Contact: Greg Walsh, Walsh Public Relations
Monster High™ Fashion Fads Are All The Rage At Toy Fair 2012
New York, NY - (February 12, 2012) - (Virtual Press Office) – Fashion Angels Enterprises readies scary cool, craft and fashion kits, as it debuts all new items in its line of products licensed from Mattel for Monster High™.
Fashion Angels will unveil all new spooktacular Monster High™ licensed product items at New York Toy Fair 2012 (booth #117), like the Monster High™ Hair Chox, Monster High™ Fashion Sticker Stylist, and Monster High™ Velvet Poster Collection, that will join Fashion Angels’ hottest selling product line.
Fashion Angels Enterprises CEO, Mark Miller, said, “We are extremely excited to add to our wildly popular product line for Monster High. The characters are so popular that we have really concentrated on adding some intensely innovative new items that complement the brand’s fashion-forward, monster-chic aesthetic.”
Fashion Angels was one of the first consumer product partners to prey on the fascination of the freaky-fab characters and immediately imparted its expertise introducing several licensed products inspired by the Monster High™ fashionistas. Adding to the current hit item, Monster High™ Monster Maker™, Fashion Angels 2012 line adds one of its most elaborate style kits with the Monster High™ Fashion Sticker Stylist. The new product comes with 20 style sheets and 700 stickers for mixing and matching the most drop dead gorgeous outfits, choices of freaky fashions, scaressessories, beauty swatches and more. As an all-in-one album, the sticker stylist is easy to carry and features metallic, puffy and paper stickers for endless outfit combinations.
In addition its Monster High™ line, Fashion Angels Enterprises will add new products to its other licensed lines from Mattel®. New items from the fashion icon, Barbie® and classic cars brand, Hot Wheels® also arrive from Fashion Angels this year.
“Fashion Angels is very excited to bring what we do best and extend our range through other prestigious brands. This year, Monster High, one of the hottest current trends for teens and tweens, is the perfect addition to our creative product kits and fashion design lines. As always, Barbie® brand brings style to products for young girls, and we are pleased to extend a boy-oriented product line with Hot Wheels® creative kits,” Miller said.
About Fashion Angels Enterprises:
The Milwaukee-based, Fashion Angels Enterprises (formerly known as The Bead Shop), was established in 1996, and quickly earned a reputation for designing and manufacturing high quality tween girls’ products. Beginning with craft and beading kits, Fashion Angels Enterprises now encompasses design and craft kits, an eco-friendly line, licensed product lines featuring Project Runway™, Barbie®, Hot Wheels®, Monster High™, Lalaloopsy™, a jewelry and accessory line, and pet products. The company’s mission is simple, but something its founders are deeply passionate about: Fashion Angels Enterprises is committed to designing and manufacturing the most innovative, fashion-forward, and safe products on the market. The company strives to provide customers with high quality products that teach valuable skills and ignite a creative spark within each of them. The company is also concerned about the world we live in and believes it’s important to help the environment. Its goal is to make as little impact on the environment as possible while still providing customers with exceptional products. Currently, Fashion Angels products are carried by over 10,000 retail stores in the U.S. and are distributed globally. For additional information, please visit the company website at http://www.fashionangels.com and for the most up to the minute information and to interact with Fashion Angels, like us on Facebook and follow us on Twitter
Mattel, Inc. (NASDAQ:MAT) (http://www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Thomas & Friends®, Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2012, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fifth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens" and the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 28,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play." Follow Mattel on Facebook: http://www.facebook.com/mattel