Jan 14, 2009 07:45 ET

SanDisk and LG Electronics First to Demonstrate Next-Generation Storage-Based Services for Mobile Network Operators

MILPITAS, Calif. --(Business Wire)-- Jan 14, 2009 SanDisk Corporation (NASDAQ:SNDK) and LG Electronics successfully demonstrated a new technology for mobile phones that enables mobile network operators (MNOs) to offer their customers multimedia-rich services using removable flash memory cards. The demonstration, using the new LG KC910 Renoir, ensures that content preloaded in these cards can only be used in approved handsets and marks the beginning of a new era in mobile phone service and content distribution.

Network operators can now freely distribute preloaded and downloaded content on removable memory cards, while restricting the accessibility of such premium content to only their network subscribers. This valuable content protection service is made possible by enabling memory cards to authenticate user credentials via data on the SIM card.

SanDisk and LG Electronics have worked closely to implement this new technology on the LG KC910 Renoir handset. SanDisk’s unique technology brings flexible storage-based services to network operators by allowing IP connectivity to the memory card in the handset. The memory card serves as a network node that is remotely manageable by the operator using industry-standard TCP/IP and OMA Smart Card Web Server.

“With this advanced technology, handset manufacturers and MNOs will be able to meet the increasingly sophisticated demands of consumers who want easy access to premium content on their mobile devices,” said Amir Lehr, senior director, business development, SanDisk. “The new LG KC910 Renoir highlights SanDisk’s storage-based service delivery technology that is designed to enhance an MNO’s ability to facilitate content usage in a flexible manner and lets service providers customize their method of content distribution.”

LG Electronics’ quick adoption of new technologies like the OMA SmartCard Web Server (SCWS) standard, allows the subscriber’s SIM card to be used as an authorization server. Frédéric Christophe, director standard and engineering at LG Electronics European R&D center said, “True to our commitment to provide the most advanced mobile handset designs and user experience, LG Electronics is proud to pioneer in the area of Smart Card Web Server implementations and to offer this breakthrough storage-based service from SanDisk to the end-users, based on the MNO secure element (the SIM card) and the mobile handset interface and capabilities at their best.”

About SanDisk

SanDisk Corporation, the inventor and world’s largest supplier of flash storage cards, is a global leader in flash memory – from research, manufacturing and product design to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (www.sandisk.com/corporate) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.

About LG

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. LG Electronics Mobile Communication Company (LG) is a leading producer of mobile handsets. LG creates handsets that provide optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. With advanced wireless solutions, LG is rapidly expanding its presence and market share globally. For more information, please visit www.lge.com.

SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States and other countries. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).

This press release contains certain forward-looking statements, including expectations for new product introductions, specifications, applications, markets, customer acceptance and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations, there may be a slower adoption rate for these products in new markets that we are targeting, our products may not be available when we anticipate, our products may not perform as expected, no security technology can be guaranteed to be 100% secure, and the other risks detailed from time-to-time under the caption “Risk Factors” and elsewhere in our Securities and Exchange Commission filings and reports, including, but not limited to, our annual report on Form 10-K and our subsequent quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.

SanDisk Corporation
Mike Wong, 408-801-1240
mwong@sandisk.com
or
LG Electronics France
Herve Vaillant, +33 (0) 6 99 48 27 35
hvaillant@lge.com