Jan 21, 2009 13:40 ET
Yankee Group Declares Internet Video to be a Winner in the Economic Crisis
BOSTON --(Business Wire)-- Jan 21, 2009
Yankee Group today
unveiled U.S. survey results that suggest the current economic crisis
will make Internet video a champion in 2009. Consumers are spending 11
percent more time online than watching TV, and Internet video is
emerging as the key platform for the delivery of on-demand video
services.
Yankee Group analysts advise that media companies should focus on the
Internet as a primary opportunity in 2009. The emergence of the Anywhere
Consumer™—Yankee Group’s vision for an individual able to connect to
content, society and commerce at any time from anywhere—will herald an
important shift in how entertainment is delivered and monetized.
Other findings from the recently published Yankee Group Anywhere
Consumer: 2008 U.S. Entertainment Survey:
-
56 percent of television viewers are online at the same time, browsing
the Web or sending e-mail
-
82 percent of Internet video viewers watch TV shows online because
they missed the episode on TV
-
Digital video recorder (DVR) owners are more likely to watch online
than they are to record a program in advance
-
25 percent of the Internet video audience watches online programming
on-demand either once or several times per day
About Yankee Group Link
Yankee Group Link™ products and services, including Link Research,
Consulting, Events, Interaction and Data, bring the insight, analysis
and tools to navigate the global connectivity revolution. The Yankee
Group Link Data Attitude
and Behavior Surveys continuously take the pulse of consumers and
enterprises to identify motivations and behaviors as they adopt
connectivity services, digital media and applications.
About Yankee Group
The people of Yankee Group are the global connectivity experts™—the
leading source of insight and counsel trusted by builders, operators and
users of connectivity solutions for nearly 40 years. We are uniquely
focused on the evolution of Anywhere, and chart the
pace of technology change and its effect on networks, consumers and
enterprises. Headquartered in Boston, Yankee
Group has a global presence including operations in North America,
Europe, the Middle East, Africa, Latin America and Asia-Pacific.
Yankee Group
Ashlee Clevenger, 617-598-7268
mediarelations@yankeegroup.com