News Release

Tuesday 13th November


(Virtual Press Office) - HOK today unveils interior designs for Marina Mall, an icon prime retail and leisure facility located in Lusail on the east coast of Qatar, approximately 15 kilometres north of Doha city centre.

HOK’s designs are inspired by the natural forms created when water and land meet. Five interconnected retail islands, sculptural in shape, will be enclosed by a simple transparent membrane to create a light, sleek interior. The warm rich palette of materials, sculptural white Fibre-reinforced Polymer shell and blue tinted glazing enclose abstracted spaces featuring water, rock and planting, designed to flow into one another as if formed by the ebb and flow of the neighbouring gulf, blurring the distinction between interior and exterior space. Sculptural pods embedded in the surrounding landscape are designed to animate the public realm between the main complex and the adjacent marina, providing additional retail and leisure facilities.

The sculptural and complex form of Marina Mall was made possible by HOK’s innovative use of parametrics; the use of scripting, digital simulation and modelling which enables designers to explore, generate and control new and complex architectural shapes. Combining parametric design techniques and their expertise as one of the world’s leading adopters of Building Information Modelling (BIM), the design team at HOK were able to create a fully coordinated, complex architectural shape in a very short timeframe. The use of custom optimised scripts not only offered efficiencies in speed, but also improved cost effectiveness across the project, allowing the team to create an inspirational and iconic design within strict cost and construction parameters.

Barry Hughes, Vice President, HOK, London says: “The use of parametric design was critical in enabling the HOK team to produce the complex design and shape of Marina Mall. By mixing natural forms with traditional architecture typologies, we’re trying to make a technological as well as imaginative step forward in place creation.”

The mall, which totals 72,000 square metres of leasable area, includes three levels, with an additional 3,500 square metre hypermarket at basement level. The complex includes cinemas, restaurants with terraced dining overlooking the marina, and spa facilities. It is located within the Lusail development, a new 37 square kilometre waterfront development. Subdivided into 19 integrated and diverse mixed-use districts, Lusail is intended to create a vibrant, community-oriented lifestyle offering the best in modern urban living.

HOK aims to achieve QSA 5 rating for Marina Mall. (LEED Platinum equivalent)

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For all HOK press enquiries, please contact Eve Chung, on 020 7898 5238 / or Victoria Willis on 020 7260 2700 /

Notes to Editor


HOK is a global architectural firm that provides planning and design solutions for high performance, sustainable buildings and communities. Through its collaborative network of 23 offices worldwide, the firm delivers design excellence and innovation to clients globally. Founded in 1955, HOK's expertise includes architecture, interiors, planning and urban design, engineering, strategic facility planning, consulting, lighting, graphics and construction services. In 2012, DesignIntelligence ranked HOK as the #1 role model for sustainable and high-performance design for the third consecutive year.

Renowned for designing some of the world’s most complex buildings, HOK's 170-person team in London has designed a variety of significant projects in the capital including: the Darwin Centre at the Natural History Museum; The Royal National Orthopaedic Hospital; Barclays Bank World Headquarters; Heathrow Terminal 5 Rail Station; the Ministry of Defence Headquarters; the Cabinet Office and the Churchill Museum and Cabinet War Rooms.

Current projects in the UK, Europe and the Middle East comprise: Lead Architect on the Francis Crick Institute (London) Europe’s largest centre for biomedical research and innovation; Master Architect on Gatwick Airport’s £1billion investment programme (London); Interiors Architect for the BBC’s flagship New Broadcasting House, (London); Barts and The Royal London Hospitals (London); Baku Flame Towers, Central Bank of Kuwait (Kuwait); and the National Assembly Kuwait.

The HOK retail and mixed use team currently has a rich diversity of projects in the UK, UAE and Azerbaijan, Nigeria, India and Russia and continues to grow in this dynamic sector.
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