Media Contact:
Bill Hensley
Wanderful, Inc.
415.223.1155 x202
bill@wanderfulstorybooks.com

Wanderful CEO Mickey W. Mantle to Speak at 2013 CES

Mantle Will Join the Kids@Play Panel to Discuss Cutting-Edge Apps and Books for Kids.

SAN FRANCISCO – January 2, 2013 – (Virtual Press Office) -- Wanderful CEO-Founder, Mickey W. Mantle, will join the “Cutting-Edge Apps and Books for Kids” panel January 9th at the 2013 Consumer Electronics Show in Las Vegas. The panel promises to be one of the highlights of the Kids@Play Summit. On the panel, the former Pixar, Gracenote and Brøderbund executive will be speaking to the differences, issues and challenges from the days of physical software distribution to today’s worldwide digital software distribution through app stores such the Apple iTunes and Amazon App stores.

Panel Outline: Cutting-Edge Apps and Books for Kids
From the resurrection of old CD favorites to new, augmented reality apps, from traditional bound books to those that defy definition, from immersive new worlds with currency, physical objects and a life of their own, we look at kids’ media in 2013.

Moderator: Dr. J. Alison Bryant, President, PlayScience
Panelists: Mickey Mantle, CEO, Wanderful Storybooks
Daren Carstens, Carstens Studio
Nancy MacIntyre, CEO, Fingerprint Digital
Dani Nadel, Chief Digital Marketing Officer, Scholastic Inc.
Jody Levos, Manager, Learning Team Leapfrog

Wanderful will be exhibiting its new and award-winning line of interactive storybooks at CES. The company’s first apps are currently available on the App Store and will be launching in 2013 for the Android, Windows and Mac platforms. The company is making the Wanderful Storybook Sampler – which provides fully interactive pages from each Wanderful storybooks – available for bundling with Android and Windows devices. Wanderful will be in the Kids@Play Pavilion, booth #71010. Mr. Mantle will be available for interviews most days during the show.

About Wanderful
Originally introduced in 1992 by Brøderbund Software, Living Books were the industry’s first highly interactive storybooks and embraced by educators, praised by parents and cherished by children. Twenty years later Mickey W. Mantle, the former Broderbund CTO who oversaw the technology development for the original interactive storybooks founded Wanderful and assembled key members of the original team, including Living Books creator Mark Schlichting, to re-invent the wildly popular interactive storybooks. The team has built an entirely new multi-platform engine to drive the story experience on the latest tablets, phones and computers, resulting in interactive storybook apps designed for today’s generation of digital kids. Visit www.wanderfulstorybooks.com for more information or search “Wanderful storybooks” on the App Store.

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