Sierra Madre Grocery Company Announces New Product Release

January 14, 2013 - SIERRA MADRE, CA (Virtual Press Office) --
Sierra Madre Grocery Company, a leading manufacturer of premium bruschetta salsas and specialty foods, today announced that they are adding two new Brushetta Salsas to the current product line up:

"We are excited to introduce two new Bruschetta flavors to our product line; Rustic Roasted Vegetable Bruschetta Salsa and Fruit ‘n Fire Salsa will be a perfect fit," said Karen Swisher. Opening in early 2010 Sierra Madre Grocery Company has been growing as a specialty food company to gourmet foods stores, supermarkets and wineries. The company aims to increase the distribution of quality selections along with helping to cultivate new relationships in 2013.

The current product line consists of Roasted Garlic & Olive Bruschetta Salsa, Black Bean & Corn Bruschetta Salsa, Sweet & Spicy Mountain Trail Snack Mix, Sierra Seasoning Rub, Four Cheese & Olive Crisps, Sierra Flatbreads and Caramelized Onions & Garlic Spread.

During the year of 2012, Sierra Madre Grocery Company was awarded a Silver Sofi Award in the Pasta Sauce category by the NASFT. The company was also named as one of the Top 125 Outstanding Food & Beverages Company by the Specialty Food Magazine. Karen Swisher, food scientist and founder of Sierra Madre Grocery Company was nominated for the NASFT 2013 Leadership Award for her company “VISION”.

Sierra Madre Grocery Company is a California producer of specialty food products that is driven on customer satisfaction, quality and flavor. The products are developed with healthy and flavorful ingredients that can be used in cooking to create gourmet meals, appetizers and snacks. Sierra Madre Grocery Company uses original recipes and crafts the specialty product line in small batches to ensure freshness and quality. The business is owned by Karen Swisher and is made up of a successful and talented team with over 30 years of industry experience. Sierra Madre Grocery Company is dedicated to producing healthy, fresh and reasonably priced products for the gourmet specialty food marketplace. For more information contact 626-355-9556 or on the web at
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