PARK CITY, Utah, Jan. 15, 2013 /PRNewswire/ -- RAND Luxury, the international event-production firm that caters to the world's finest luxury brands, announced its plans for the much-anticipated "Resorts West House of Luxury" at the Sundance Film Festival, January 20-21, 2013. Showcasing Resorts West's "Ski Dream House," the two-day experience will feature an invitation-only luxury exhibition of some of the world's most influential brands, including Rolls-Royce Motor Cars, Hasselblad, and Sony, among others. Resorts West House of Luxury will also host screenings and receptions for Sundance films including He's Way More Famous Than You starring Ben Stiller, Linsanity, Toy's House, The Crash Reel, and Running from Crazy starring Mariel Hemingway. Selected Sundance casts and producers associated with the films are among those anticipated to attend.

"As one of the significant cultural events on the calendar, Sundance provides brands with unparalleled access to the world's most prominent celebrities, consumers and media," said Bradford Rand, CEO of RAND Luxury. "The Resorts West House of Luxury concept at the Ski Dream Home will enable our brand partners to engage in unique and meaningful ways with VIPs and top-tier media attending the numerous events at our venue."

The venue for Resorts West House of Luxury, the Ski Dream Home, is one of Park City's most luxurious mansions. Owner Resorts West recently placed on the market for $21.9 million. The two-day event will put an experiential twist on the traditional real estate open house, allowing attendees to visualize the lifestyle that comes with owning a slope-side chalet. The 14,000-square-foot home sits directly on Deer Valley's Mountaineer run with ski-in/ski-out access.

Leading Brands Showcase State-of-the-Art Products

Guests will enjoy hors d'oeuvres by Chef David Shim for a taste of Kristalbelli NY's contemporary Korean cuisine, along with specialty cocktails from Kristalbelli's chic lounge Juga. Live entertainment will be provided by Bryon Friedman, former U.S. Ski Team national champion and vocal artist.

Guests at the Resorts West House of Luxury will have the opportunity to engage in a variety of experiences:

  • Indulge in driving experiences with Rolls-Royce Motor Cars
  • Browse artwork for viewing and acquisition from the world-renowned celebrity modern artist Domingo Zapata
  • Play a round of virtual golf on the FullSwing™ simulator with clubs by Scratch Golf
  • Experience Zeal Optics' HD GPS goggles
  • Take advantage of the ski-in/ski-out with runs on hand-crafted Zai Skis, imported from Switzerland
  • Screen one of Sundance's most-buzzed-about films in the stadium-seat theater on Sony's HD 4K projector
  • Enjoy the debut of the new fragrance from Armani, Essenza, hosted by Details Magazine
  • Pamper in spa treatments in the TIGI Hair Lounge
  • Experience the U.S. debut of The Lunar by Hasselblad, a mirror-less interchangeable-lens camera, launching in March 2013
  • Treat yourself with exclusive wine tastings from Verite Wines
  • Sip on cocktails from Utah based Vixen Vodka, and the new Tequila from Pantera

Producers Host Sundance Screenings

The Resorts West House of Luxury will host screenings for several high-profile Sundance film screenings and receptions:

January 20:

  • 4:00 – 7:00 p.m.: Linsanity
    A documentary film chronicling Jeremy Lin's improbable rise from substitute player to stardom last season. The movie was directed by Evan Leong, an Asian director/producer whose works include Finishing the Game: The Search for a New Bruce Lee and 1040: Christianity in the New Asia. He was also the former assistant to Justin Lin, who directed the blockbuster film The Fast and Furious: Tokyo Drift.
  • 7:30 p.m. - 10:30 p.m.: He's Way More Famous Than You
    A film starring Ben Stiller & Jesse Eisenberg and directed by Michael Urie. When once-up-and-coming indie film starlet Halley Feiffer loses her boyfriend, her agent and her career in one fell swoop, she finally realizes that something in her life has got to change... she has to become way more famous! Armed with a stolen script and two pitchers of sangria, Halley enlists the help of her brother Ryan and his boyfriend to make her own movie, starring herself (of course) as herself, and any A-list celebrity she can land along the way. From seducing the Karate Kid to kidnapping Hollywood's biggest name in comedy, Halley will stop at nothing to get her movie made even if it means hurting the only people who truly care about her.

January 21:

  • 10 a.m.1:00 p.m.: Running From Crazy
    Hailed as one of the most distinguished families in American literature, the Hemingways have always exposed both their bright brilliance and their harrowing secrets. Starring Mariel Hemingway, directed by two-time Academy Award winner Barbara Kopple, and executive producers, Barbara Kopple, Erica Forstadt, Lisa Erspamer and Oprah Winfrey.

  • 4:00 – 7:00 p.m.: Toy's House
    Joe Toy, on the verge of adolescence, finds himself increasingly frustrated by his single father, Frank's, attempts to manage his life. Declaring his freedom once and for all, he escapes to a clearing in the woods with his best friend, Patrick, and a strange kid named Biaggio and announces that they are going to build a house there. Starring Nick Robinson, Gabriel Basso, Moises Arias, Nick Offerman, Megan Mullally, Alison Brie, and Mary Lynn Rajskub. Directed by Jordan Vogt-Roberts.

  • 7:00 – 10:00 p.m.: The Crash Reel
    This eye-popping, yet intimate story of U.S. champion snowboarder Kevin Pearce uses years of verite footage to expose the excitement and appeal, as well as the high stakes, of participating in extreme-action sports. Training to compete against longtime rival Shaun White at the 2010 Winter Olympics, Kevin suffered severe traumatic brain injury. The Crash Reel is director/producer Lucy Walker's fifth film at the Sundance Film Festival. Devil's Playground screened in 2002, Waste Land won the World Cinema Documentary Audience Award in 2010.

About RAND Luxury

RAND Luxury is an international event-production company that caters to the world's finest luxury brands. Based in Manhattan, the RAND team produces "The Luxury Review," a series of press / media showcases that feature the latest in luxury products and services. At these invitation-only showcases, hundreds of news media along with exclusively guests are invited to preview the latest for the affluent lifestyle. RAND also produces "Evening of Luxury" events where it has launched the latest motorcars from such brands as Lamborghini, Bugatti, Rolls-Royce, Aston Martin, Bentley, Lexus and Fisker. RAND sponsors these unveilings with complementary brands in a variety of categories including timepieces, jewelry, champagne, yachting and private aviation. RAND Luxury has been featured on Wall Street Journal Online, CNBC's High Net Worth, CNN, Fox, ABC & CBS. Newspaper and magazine coverage include The New York Times, Elite Traveler, Robb Report, Details, Departures and New York Magazine.

CONTACT:
Helena Goldglantz
Helena Renee PR
954-608-5904
helena@helenareneepr.com

SOURCE RAND Luxury


 
 
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