For Immediate Release:
NOMINEES ANNOUNCED FOR PRESTIGIOUS SCENTWORLD 2013 SMITTY AWARDS
Awards Honor Innovative Individuals and Companies for Excellence
in Scent and Sensory Marketing
New York, NY (Jan. 28, 2013) – (Virtual Press Office) -- ScentWorld, LLC announced today the distinguished nominees for the SMItty Awards. The award winners will be named at the ScentWorld 2013 annual conference. The global event takes place February 6-8, at the Marriott Downtown in the heart of New York City's Financial District. These nominees have significantly contributed and impacted the world of scent and sensory marketing.
The SMItty Awards will be presented to recipients at the Gala Dinner on the evening of February 7. Noted author, Director and Curator of the Center of Olfactory Art at the Museum of Arts and Design in New York City, Chandler Burr, will deliver the Gala keynote address.
The four distinguished SMitty Award categories and the nominees include:
Harald Vogt Scent Marketer of the Year - The award is named for the late ScentWorld founder and industry pioneer Harald Vogt.
- Prolitec and Micro Fragrance for Maruhan pachinko parlors scenting
- ScentAir for "City of Dreams Rainforest" Installation
Best Sensory Marketing Campaign - The award is designated for the most creative and effective sensory marketing campaign, with the use of scent and/or sensory marketing.
- Semichem for scented bus shelter campaign
- Tracy Pepe of Nose Knows Design for YSmell Project
Most Innovative Use of Scent Marketing - The award will go to the brand owner who has implemented an outstanding use of scent, in a way that is new and unexpected.
- Shania Twain for concert scenting
Scent Technology Innovation Award - The award will be presented to the company that has created and marketed the most innovative new scent technology product or process.
- Scentandrea for Scent Halo Light
- Exhalia for scented POP for Colgate Palmolive
- Scent2Market for scent squared machines innovation
"The SMItty Awards are given to the dedicated individuals and companies that impact our industry," said Caroline Pieper-Vogt, President of ScentWorld, LLC. "It is our way of recognizing the year's best in scent and sensory marketing. It's also an incredible honor for us to present these awards and be able to share the world's top creative talent at our Gala dinner."
The ScentWorld 2013 event focuses on leveraging scent and sensory marketing's relevance and resonance to maximize revenue in today's marketplace. The purpose of the three-day international event is to place attendees on the fast track to utilizing the power of scent and sensory marketing to increase sales and create lasting emotional bonds with today's sophisticated consumers.
To achieve this goal, ScentWorld 2013 brings together marketing, advertising, and branding agency professionals, well-known scent technology and fragrance manufacturers, scent marketing distributors and consultants, sensory marketing pioneers and established brands from around the world.
ScentWorld features presentations from respected worldwide scent and sensory executives including marketing researchers, authors, renowned marketing and branding experts and industry veterans. Sponsorship opportunities and exhibitor spaces are now open. For more information on ScentWorld 2013 and to submit a SMItty award nomination, please visit http://www.scentmarketing.org/events.
About ScentWorld, LLC:
ScentWorld is the preeminent global scent and sensory marketing conference. It features three days brimming with networking and cutting edge presentations and workshops, helping professionals to creatively build their businesses with profitable ideas. Attendees hear from leading minds in scent and sensory market research, technology and trends, and applications, with inspiration from dynamic exhibitions featuring the top global companies, demonstrating their expertise and solutions. For more information on ScentWorld, please visit http://www.scentmarketing.org/events/