FOR IMMEDIATE RELEASE

CONTACT:
Karen Apablaza / Sally Fischer Public Relations
212/246-2977; Karen@sallyfischerpr.com

ALEXANDER DOLL COMPANY CELEBRATES 90TH ANNIVERSARY:
INTRODUCES LIMITED EDITION ANNIVERSARY COLLECTION, NEW LICENSED PRODUCT
 AND A NEW PRODUCT CATEGORY

New York City -- (Virtual Press Office) :  The Alexander Doll Company is celebrating its 90th anniversary with a stunning collection of commemorative dolls, new licenses including Dylan's Candy Bar® and a collection of whimsical washable dolls. The entire collection will debut at the International Toy Fair in February 10-13, 2013 at the Javits Center in New York City.

"Beatrice Alexander started her company at a time when very few women even worked outside the home, and we believe she would be very pleased with the six limited edition dolls celebrating this 90th Anniversary milestone", commented Gale Jarvis, President of Alexander Doll.  A magnificent 21" Cissy™ doll, designed to emulate a 1920"s photo of Madame, is dressed in a beautiful beaded dress and fur shawl and adorned with rhinestone broaches.  A rare 12" Lissy™ harkens back to the original McGuffey Anas of the 30's and 40's while a 10" Cissette™ and an 8" Wendy™ are companion dolls dressed in celebration pink gown and dress. An 8" Wendy comes with a marionette theatre and 8" Maggie™ brings her doll "Funny" to the celebration.  All dolls come boxed with a special 90th Anniversary hang tag.

The celebration continues, but this time it is the 75th Anniversary of the classic movies TheWizard of Oz™ and Gone with the Wind™.  The Alexander Doll Company has developed dolls that will be a delight to any collector or doll enthusiast.   A 10" Wicked Witch of the West™ comes to life with three Winged Monkeys™, while 10"Glinda the Good Witch™ entertains with three dolls from the Lullaby League.  To round out the new introductions, 10" Dorothy™ in the Poppy Fields is complete with three sweet poppies.  A 21" Scarlett O'Hara™ Cissy™ is resplendent in a multi-tiered Prayer Dress, earrings and brooch. Scarlett O'Hara™ in Honeymoon Dress, a 10" doll and Scarlett O'Hara™ in Barbeque Dress, an 8" complete the group.

Other highlights of the 2013 collection include TinkerBell™ and her sister Periwinkle™ (both 10"), an 8" Pinocchio™ in Pleasure Island and three 10" Disney princesses, Cinderella™, Sleeping Beauty™ and Snow White™, as well as four 10" dolls based on characters from the new Disney movie, Oz the Great and Powerful™, Oz (Oscar Diggs), Glinda, Theodora and Evanora,  all expertly crafted in costumes reflecting their roles. 

Alexander Doll welcomes Dylan's Candy Bar® to its family of licensed dolls with an 8" collector doll, Candy Queenand an 8" play doll Candy Princess. New additions to its collection of already popular literary licenses include Fancy Nancy™ and Marabelle based on the new book coming out in April called Fancy Nancy: Fanciest Doll in the Universe, and the 18" Bedtime Angelina based on the book Angelina's Sleepover.

Dressed in a pink warm-up suite and sneakers, Alexander Doll Company is proud to introduce Wendy™ Walks for Cancer, a fully articulated 8" doll with red braids.  A portion of the proceeds from this doll will benefit CancerCare™, a national nonprofit organization providing free professional counseling, educational programs, practical help and financial assistance for people facing cancer.

A whimsical collection of washable dolls make their debut this season.  The gang from The Wizard of Oz™, Fancy Nancy™ or Pinkalicious™, these dolls can be tossed in the washer and dryer on a gentle cycle.  An exciting assortment for our youngest fans!

Favorite Friends™, Alexander Doll's collection of 18" dress-up dolls, continues to grow with a new sculpt, stylish new outfits (which fit most 18" dolls) and an array of fun accessories.  Varsity Girl, Summer Fun and Flower Power are a few to see.

The entire 2013 collection from the Alexander Doll Company can be seen at International Toy Fair, February 10-13 at the Javits Center, New York, booth 2151.

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About Alexander Doll Company® (www.madamealexander.com)
Alexander Doll Company, founded in 1923 by Beatrice Alexander, designs, manufactures and sells a wide range of dolls - collectible, fashion, baby and play, as well as related accessories. In addition to their own brands, Madame Alexander™ and Middleton Doll Newborn Nursey™, the company holds numerous licenses including, but not limited to Disney®, Wizard of Oz™, Gone with the Wind™, Fancy Nancy™, Pinkalicious™, Angelina Ballerina™, Eloise™, Pan Am and American Ballet Theatre™.  Through the years, Alexander Doll has been responsible for numerous doll industry "firsts" that have defined the company as pioneer of style and quality as well as shaped the doll world.  In 2012, intellectual property and select assets of Alexander Doll were acquired by Kahn Lucas.

About Kahn Lucas® (www.kahnlucas.com)
Kahn Lucas was founded in 1889 and still operates in Lancaster County, PA, along with design, product development, sales, and fashion showrooms in New York City. Kahn Lucas is a privately held 4th generation family led company focused on age-appropriate girls' fashions for sizes newborn to 16 that are sold across all tiers of retail distribution and ecommerce. The company operates under several channel-specific brands, including fashion doll brands What A Doll®and Dollie & Me®, which was awarded the Oppenheim Platinum Toy Award for Excellence, as well as the girls' apparel brands Youngland®, Sweet Heart Rose®, and Emily West®. The company has been awarded Supplier of the Year by JCPenney, Sears, Toys R Us, and Babies R Us and Supplier of Excellence by WalMart.

 
 
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