PARIS, Feb. 4, 2013 /PRNewswire/ -- As part of MIPTV's intensified programme for brands, world-renowned Austrian skydiver Felix Baumgartner and Red Bull Media House's CCO, Alexander Koppel, will give an exclusive MIPTV Media Mastermind keynote on Tuesday 9 April. The programme also presents a Brands & Content Masterclass and MIPTV's Brand of the Year Award. Organised by Reed MIDEM, MIPTV will take place in Cannes, 8-11 April 2013, and includes a specialised MIPCube programme dedicated to branded content and innovation in television.
The team that achieved the Red Bull Stratos – Mission to the Edge of Space will share their experiences and some key results at MIPTV. On 14 October 2012, Baumgartner flew 39 km into the stratosphere in a helium balloon, before free falling back to Earth, reaching the speed of 1,342 km/h and becoming the first human to break the sound barrier without any form of engine power.
Red Bull Media House was responsible for the documentation and multi-platform distribution of the Red Bull Stratos mission, which held the world's attention in 2012 delivering the most watched live stream in history. Eight million eyeballs watched Baumgartner's feat live on the web and it later entered the 2012 top ten of YouTube's most viewed videos. During their joint keynote at MIPTV, entitled "The Red Bull Stratos Experience," Baumgartner and Koppel will speak together about the way such a global media event with one of the biggest global exposures has been created.
MIPCube's Brands & Content Masterclass will gather 60 high-level executives from brands, ad agencies, production companies specialised in branded entertainment, broadcasters, digital platforms, social networks and talent agencies. On Tuesday 9 April, at the Cannes Majestic Hotel, they will share best practices from a selection of some of the best branded entertainment campaigns, through high-profile presentations, debates, and hands-on workshops.
For its third edition at MIPTV, the Brand of the Year Award will recognise the best creation of original video content by a brand and its agency, and its use as a key element of a branded entertainment strategy and campaign. The competition is open until 22 February 2013 to all branded entertainment campaigns based on the creation of original video content. Fast Company's Co.Create, the daily exploration of creativity in the converging worlds of branding, entertainment, and tech, is the official selection partner and the Brand of the Year Award will be presented to the winner during a VIP lunch on Tuesday 9 April.
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About MIPTV – Founded in 1963, MIPTV is the annual international market and creative forum for content on every screen. It brings professionals from the global TV and online content industry to Cannes, France, for four days of exhibition, conferences, screenings and networking. It is a key market for buying and selling content and early-stage content development. MIPCube constitutes a special programme exploring tech and creative approaches with the community re-inventing the content experience within MIPTV. The weekend prior to MIPTV, MIPDoc and MIPFormats constitute a two-day showcase for non-fiction and unscripted programming. In 2013, MIPTV celebrates its 50th anniversary. www.miptv.com
About Red Bull Media House - Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the action sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. For more information visit www.redbullmediahouse.com
SOURCE Reed MIDEM