Mar 01, 2013 08:00 ET

Everyday Health Adds Skinsight.com to its Media Portfolio and Will Create Premiere Dermatologist Directory

Dermatologists attending 2013 AAD Annual Meeting can take advantage of early access by signing up as inaugural "Charter Members"

NEW YORK, March 1, 2013 /PRNewswire/ -- Everyday Health, the leading health and wellness media company, today announced a partnership with Logical Images, a New York based health informatics company that manages the world's largest visible light digital medical image library and parent company to Skinsight.com, allowing Everyday Health to operate and grow the leading skin-related online resource. Skinsight is an award-winning and popular site with a mission to educate consumers on skin related health issues through use of high-quality medical photographs and diagnostic tools. The site joins Everyday Health's portfolio and it will benefit from the company's scale, expertise and content, plus Everyday Health will build its dermatologist directory. To celebrate this partnership, Everyday Health is inviting dermatologists attending the 2013 American Academy of Dermatology's (AAD) Annual Meeting in Miami, Florida to sign up to be inaugural "Charter Members" of the forthcoming Skinsight dermatology directory. Everyday Health will be showcasing Skinsight at the Miami Beach Convention Center, Booth #2616 from March 1-5.

(Logo: http://photos.prnewswire.com/prnh/20101112/NY00568LOGO )

A trusted online source with over 5 million unique visitors a year, Skinsight currently includes over 2,000 medical images depicting more than 190 skin diseases and conditions ranging from acne to zoster. Skinsight aims to promote skin health awareness and disease prevention so consumers can make more informed health decisions. Modeled after Logical Images' clinical product VisualDx, which is currently used in over 1,500 healthcare facilities nationwide, Skinsight is recognized by other trusted health Web sites such as MedlinePlus and TRIP Database.

"Skinsight is a trusted, dermatologist-credentialed site to add to the Everyday Health portfolio," explained David Siegel, Senior Vice President and General Manager, Everyday Health, Local. "The site is home to a pre-qualified audience of skin-conscious consumers, and we are excited to build the site's dermatology directory to help consumers research and select a local dermatologist they feel is right for them. At the same time, the directory will allow participating dermatologists to spend more time practicing medicine and less time trying to find patients."

Dermatologists signing up at AAD as Skinsight "Charter Members" will receive a complimentary profile feature for their practice (a savings of up to $4500 annually) and special pricing on a variety of online marketing services and packages provided by Everyday Health's local division. Skinsight's dermatology directory will launch later this year.

Skinsight joins the Everyday Health portfolio of trusted health and wellness brands that span the health spectrum from in-depth medical coverage to lifestyle health and wellness. Everyday Health has established a track record for growing health and wellness brands digitally. By example, the company's site producing medical news for healthcare professionals, MedPage Today, increased monthly unique visits by 228% and monthly user registrations by 238% in its first year within the Everyday Health portfolio.

"After surveying the landscape, we selected Everyday Health to further build and grow Skinsight.com," said Dr. Noah Craft, Chief Medical Officer, Skinsight. "Everyday Health is the leading online health and wellness media company and Skinsight will be able to leverage their expertise and ultimately bring more value to our core goal of empowering consumers and healthcare professionals."

What differentiates Skinsight from other online consumer health resources is a defined focus on skin health and the extensive use of images throughout the site. Each disease or condition is represented by multiple high-quality medical photographs, helping patients and consumers better identify and understand health concerns. This use of images and photographs is carried over to each of the specialized search tools developed by the Skinsight team.

About Logical Images
Logical Images is the industry leader in visual diagnostic decision support, providing powerful visual tools that improve diagnostic accuracy, enhance clinician education, and heighten patient knowledge. Logical Images has developed the world's largest digital medical image library, including over 100,000 images of visually presenting diseases spanning all ages and skin types. This world-class medical image library is the foundation for their products: VisualDx, visual diagnostic decision support for health care professionals, and Skinsight, online consumer skin health resources. The Logical Images editorial board of over 100 physicians continually updates and expands image collections and accompanying clinical information.

About Skinsight
Covering over 190 dermatologic conditions and developed by the same medical experts that manage the clinical decision support tool VisualDx, Skinsight is the only consumer facing health site that provides different images and descriptions of skin conditions specifically targeted at different ages and demographic factors like skin tone. Skinsight's resources facilitate learning and self-care, provide information about treatments a physician might prescribe, and can help consumers determine if a trip to the doctor is advised. Skinsight is a targeted skin health resource serving more than 5 million health care consumers every year.

About Everyday Health, Inc.
Everyday Health is the leading digital health and wellness company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. The Company's broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.

Everyday Health Local Division is focused on providing tools, information and resources to help pair consumers with their best local physician. This division also provides marketing solutions to physicians so that doctors can spend less time building or marketing their practice, and more time focused on providing the best medical care to their patients.

SOURCE Everyday Health, Inc.


 
 
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