Mar 01, 2013 09:00 ET

Jelmar Unveils New Products At 2013 International Home And Housewares Show

New additions to the CLR® product family tackle mold, mildew and more

CHICAGO, March 1, 2013 /PRNewswire/ -- Jelmar, Inc., (, makers of the iconic CLR® and Tarn-X® brands of cleaning products,, today announced three new exciting product offerings at the 2013 International Home and Housewares Show. Building on the heritage of the Jelmar brand and its flagship products CLR and Tarn-X, the company is bringing to market a handful of new, unique cleaning solutions: CLR® Mold & Mildew Stain Remover, CLR® Stain Magnet and CLR® Fresh Absorb.

CLR products are specially formulated to tackle the toughest cleaning problems throughout your home. From sinks, tubs, showerheads and appliances to patio furniture, cement, grills, driveways and gutters, CLR products make cleaning easier and more efficient. The new products will address key problem areas in the home, including mold and mildew, stubborn surface stains and spots as well as unpleasant odors. Details on the new products include:

  • CLR Mold & Mildew Stain Remover is a powerful, bleach-free formula designed to remove tough mold and mildew stains on multiple surfaces. CLR Mold & Mildew Stain Remover's safe, yet effective formula carries the Environmental Protection Agency's "Design for Environment" (DfE) designation recognized for safer alternatives. It can be used in bathrooms, kitchens and basements as well as on painted walls, ceramic tile, hardwood floors and baseboards, fabrics, glass, metal, brick, concrete, marble, laminated countertops, fully cured and oil-based painted surfaces, hard plastics, automobile tires, wood, grout and fiberglass where mold and mildew are present.
  • CLR Stain Magnet is a new, all-purpose and multi-surface stain remover compromised of an eco-friendly formula that removes tough stains and spots including nail polish, paint, shoe polish, oil, red wine, ink, crayon and permanent markers. CLR Stain Magnet also carries the Environmental Protection Agency's "Design for Environment" (DfE) designation recognized for safer alternatives. It is great for multiple surfaces including painted walls, hardwood floors, baseboards, carpet and fabric.
  • CLR Fresh Absorb is a new, all-natural odor absorber that purifies air without giving off a scent by trapping the impurities inside each pore. Made of charcoal bamboo, CLR Fresh Absorb cuts through tough odors and is scientifically proven to reduce the amount of formaldehyde, ammonia, benzene and chloroform gases emitted from everyday items like paint, carpeting, furniture, air fresheners, chemical cleaners, rubber and plastics. The eco-friendly, non-toxic, fragrance free bag, contains no chemicals and can be placed anywhere odors, bacteria, pollutants, allergens, or where moisture accumulates and is perfect for diaper and gym bags, kitty litter, cars, refrigerators, laundry bins or wherever you would like to absorb odor. The CLR Fresh Absorb bag can be rejuvenated in direct sunlight for at least an hour each month and after the bag has reached its life expectancy, it can be cut open and used to maintain and grow plants in your garden.

"Jelmar has always been proud to offer a full suite of cleaning solutions to tackle any problem in the home, and these new products give consumers even more options when it comes to cleaning," said Alison Gutterman, president of Jelmar, LLC. "We know that removing mold, mildew, stains and odors are common problems in the household, we wanted to provide new powerful solutions to help consumers take on the most challenging cleaning problems in their home and make this experience easier and more efficient."

Flagship CLR products include the original CLR Calcium, Lime and Rust Remover, CLR Bath & Kitchen Cleaner. CLR BBQ Cleaner, CLR Outdoor Furniture Cleaner, CLR Metal Cleaner, CLR Stainless Steel Cleaner and CLR Stone Cleaner. With its unique formula, the CLR brand gets the job done on sinks, tubs, showerheads, toilets, appliances, furniture, patios, cement and gutters. And, as more people today are making green decisions for their homes, CLR has earned the Environmental Protection Agency's DfE (Design for the Environment) seal that recognizes products that help protect the environment and are safer alternatives to chemicals.

CLR Mold & Mildew Stain Remover and Stain Magnet will be available for purchase in late spring and Fresh Absorb will be available later in 2013. All products will be found at grocery, discount and hardware stores nationwide.

About Jelmar
JELMAR is a leading manufacturer of a broad range of household cleaning products, including CLR® and Tarn-X® brands of cleaners. Flagship CLR products include CLR Calcium, Lime and Rust Remover, CLR Bath & Kitchen Cleaner and CLR Septic Treatment and Drain Care. With its unique formula, the CLR brand gets the cleaning job done in virtually every area of the home. New products recently introduced include CLR Stone Cleaners and CLR Stainless Cleaner, designed with the modern kitchen in mind. For more information visit

SOURCE Jelmar, Inc.

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