MADE Expo: The Italian Architecture, Design and Construction Industry meets the top names in International Real Estate in Cannes

MADE expo, the premier international trade show for the building construction and planning industry (2-5 October 2013, Milan Fairgrounds Rho, Italy) will be in Cannes from 12 through 15 March to attend MIPIM, the foremost trade show and market for the international real estate community.

A display area designed by the Matteo Nunziati design team will be the focal point of MADE expo's presence at MIPIM. MADE expo's newly created International Promotions Committee came up with the MIPIM strategy which aims to draw attention to the upcoming MADE expo 2013 show among prominent international stakeholders from over 80 countries: architects, developers, contractors, investors and municipal governments.

The real estate sector is vital to MADE expo, which is keen to forge valuable new ties at the global level with the foremost names in the real estate community, offering construction firms an unmissable opportunity to showcase their innovative expertise for the benefit of the most influential international property players.

By setting its sights on new markets and international investors, MADE expo is also offering exhibitors who have invested in the trade show a host of promising business prospects.

The International Promotions Team driving MADE expo's international marketing effort is confident that their efforts will generate exciting new business relationships and bolster existing ones.

Out of a total 231,729 visitors to MADE expo in 2012, an impressive 31,235 were from overseas: this huge international contingent grasped the opportunities offered by the event to meet up with professionals from across the industry.

And starting from 2013, MADE expo will be welcoming them with a host of exciting new developments. There are three features that make MADE expo a winner: it's staged every two years, it's highly specialised, and its reach spans the globe. Starting from this year, MADE expo will in fact be held in odd years, a strategic decision that aligns the event with other leading European building and construction events; at MADE expo's six specialised vertical shows, the organisers have put together a packed programme of international meetings to help Italian exporters venture into new markets.

At MIPIM, MADE expo will be taking centre stage at two events specifically targeting international developers, architects, planners and contractors. On 13 March the MIPIM Innovation Forum will provide the backdrop for a "case study": at 12 noon, Italian architect Marco Piva will deliver a talk entitled "Urban Evolution". Also on Wednesday 13 March, MADE expo will be addressing the operators and the foreign press on hand at MIPIM with an event staged inside the MADE expo booth at  3 PM,  to outline the changes to MADE expo 2013 with a talk by Matteo Nunziati who  will walk the audience through the synergies created between MADE expo and the highest-profile international projects.

For further information during MIPIM you may contact Lucia Contini +39 366 676.4974

Milan, 04 March 2013

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