March 11th, 2013

Croydon primed to become south London's business hub

(Virtual Press Office) -- Innovative ways of promoting Croydon as the first choice business location in south London are being developed by Croydon Council.

In the week that the town's regeneration potential is being exhibited at MIPIM, the borough has announced that action plans are to be put in motion for generating investment in the borough, retaining businesses, helping business growth, creating jobs and improving skills.

The council's director of planning and building control Mike Kiely and head of housing, development and growth partnerships Beverley Nomafo are in Cannes this week working with the private-sector led Develop Croydon in an attempt to attract investment at the leading international trade event.

Their presence fits in with the council's strategy for economic growth, job creation and skills development which ranges from engaging with foreign embassies to providing mentoring for start-up businesses.

Priorities include promoting Croydon as an investment location for businesses and workspace providers, creating a forum for property agents, regular discussions with the borough's top 100 businesses and an annual business growth summit.

They were adopted as part of the Croydon Economic Development Plan (2013-2018) and Croydon Skills and Employment Plan (2013-2018), by council cabinet members on Monday.

Mr Kiely is among the speakers at Wednesday's keynote address entitled 'Croydon Delivering Change' which will take place on the Main NLA stage on Wednesday, March 13th at 4.30pm.

He will be joined on stage by Peter Cole, chief investor of Hammerson, who will be speaking on behalf of Westfield and Hammerson's joint £1billion redevelopment of the town's retail core.

Other speakers will be Mark Glatman, chief executive of the Abstract Group, which is behind Renaissance, the speculative Grade A development near to East Croydon railway station; and Robert Balick, senior managing director and had of real estate Europe for CarVal Investors who, with Canmoor, are behind the Interchange office development.

Cabinet member for communities and economic development, Councillor Vidhi Mohan, said: "We have already set in motion innovative ways to encourage new businesses to Croydon and retain those already here.

"Our five-year economic development plan identifies priorities and delivery methods to achieve our vision for being London's most enterprising area.

"The announcement by Hammerson and Westfield that they will work together on redeveloping the Whitgift and Centrale shopping centres is also a catalyst for inward investment and jobs. We have been working hard to ensure that these major developments begin as soon as possible."

This year's Develop Croydon representation includes Abstract Group, Berkeley, Canmoor Asset Management, CarVal Investors, Croydon Council Urban Regeneration Vehicle (CCURV), Guildhouse Rosepride, Hammerson, London Borough of Croydon, Menta, Mott Macdonald,, Schroders, Sinclair Clark, Stanhope, Wainbridge, Westfield and WT Partnership.

Similar delegations in 2011 and 2012 helped to raise Croydon's profile and attracted a string of enquiries from investors and developers with no previous history of investing in the borough.

For more details about Develop Croydon at MIPIM 2013 visit


For further press information, please contact:

John Payne,
White Label Consultants,
Tel: 020 8726 7968 (office)
07710 530167 (mobile)

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