LOS ANGELES, Calif., March 12, 2013 /PRNewswire/ -- Hype Music, a creative partnership between MTV Music Group and Extreme Music, the production music arm of Sony/ATV, today announces the lineups for two phenomenal SXSW showcases featuring headliners Vintage Trouble, Allen Stone and The 1975.
Across two venues in two days, what can only be described as a spectacular bill, cements Hype Music's SXSW shows as the must-see showcases of the week. Breakout band Vintage Trouble along with Hype artists Dinner and a Suit, The New F-O's, Jared James Nichols and Elaine Faye hit the stage on Thursday, March 14th at Austin's Six Lounge (319 Colorado Street).
On Friday, March 15, Hype's The Parlotones, Fly.Union, Kimberly.Nichole, Gone By Daylight, The Diamond Light and Cameron will perform throughout the day along with indie favorites The 1975 and Allen Stone across three stages at the Hype/Swing House Studios showcase (Rusty's - 405 East 7th Street). The full line up of talent and times can be found at hypemusic.com.
"Hype's main goal is to shine a spotlight on exceptional emerging artists and give them unique career kick-starting opportunities" said Russell Emanuel, CEO and President, Extreme Music. "These showcases place a snapshot of our unrivalled roster in front of music's most hippest and hi-fi curious."
"These showcases are an on the ground expression of what is best about Hype Music. We are in the business of presenting artists we believe in through every platform possible. Emerging talent and SXSW are synonymous and Hype and MTV are proud to highlight the best soon to be stars," said Joe Cuello, SVP, MTV Music.
The annual convergence of music, film and interactive media has propelled SXSW into a cultural mainstay since its inception in 1987. A powerful launch pad for emerging talent, this year's festival is sure to provide the ideal exposure for up and coming Hype Music artists and provide unparalleled performance opportunities that reach key players in entertainment and media.
Admittance to each show will be first come, first served. Please visit Hype's Facebook page for more SXSW news and updates.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.
About Extreme Music:
World-renowned as the "Bad Boys of the Industry," Extreme, the Production Music Library arm of Sony/ATV Music Publishing, have made it their duty to change the face of library music. Since exploding onto the scene in 1997 these production music zeitgeists have consistently delivered an industry-quaking catalogue that leaves their competition sleeping with the lights on and establishes them as the undisputed masters in their field. Their unrivalled A-list packed roster famously boasts names such as Quincy Jones, Hans Zimmer, Snoop Dogg, Rodney Jerkins, Robbie Nevil, Junkie XL, Paul Oakenfold, Xzibit, Mark Mothersbaugh, Timbaland, Mike "Daddy" Evans and Vince Clarke to name a few.
Users addicted to Extreme include music supervisors for hit shows such as Homeland, American Horror Story, New Girl and Modern Family; blockbusters and trailers including The Lone Ranger, A Good Day to Die Hard, Lincoln, Wreck It Ralph, Life of Pi and Skyfall; and memorable advertising campaigns for Coca Cola, EA, Virgin Atlantic, Phillips, Stolichnaya, Ford, Puma and AT&T. For more information, go to www.extrememusic.com
JCUTLER Media Group
Sevan Fishman/Tracey Koblick
SOURCE Hype Music