FAIRFIELD, N.J., March 13, 2013 /PRNewswire/ -- iSi North America, manufacturer and distributor of innovative kitchen prep tools & utensils is the winner of this year's esteemed International Housewares Association "Innovation Award" in the Kitchenware & Cutlery Category. This coveted prize was awarded for the iSi Flex~it 4-piece Magnetic Measuring Spoon Set – one of three new products launched by iSi at this year's annual International Housewares Association's International Home + Housewares Show in Chicago.

A panel of industry experts and media selected the finalists and ultimately, the winners of each category. 2013 marks just the second year of the Innovation Awards for the International Housewares Association. The Awards are broken down into 13 categories and this year, the Association received nearly 500 entries in total. As a category award-winner, the iSi Flex~it Magnetic Measuring Spoon Set was also among the products recognized on display in the "Hall of Global Innovation" during the 4-day Show. Winners were selected based primarily on innovation and functionality, but also on design and aesthetic criteria.

The iSi Flex~it Magnetic Measuring Spoon Set sits flat on any surface with its curved handle and flat bottomed bowl , which allows for easy, sturdy liquid and solid measurements without tipping the spoon over. Strong magnets keep the set together for neat storage in small spaces. An overall slim design allows the spoons to effortlessly fit into narrow openings like condiment or spice jars, while a flexible, no-drip spout makes pouring ingredients into narrow openings easier than ever before. The colorful, flexible design combines all of the best features of a great measuring spoon set and is an essential tool for any kitchen.

Practical and multifunctional, the 4-piece magnetic spoon set includes half-markings on each spoon (8 individual measurements per set) and measures from ¼ teaspoon to 1Tablespoon. A matching 4-piece Magnetic Measuring Cup Set is also available, with measurements from ¼ Cup to 1 Cup, completing the set of beautiful and functional measuring tools. The measuring cup set retains all of the unique features of the Award-Winning measuring spoon set, including half measurement lines.

Additionally, the set is BPA free and dishwasher safe. A "try-me" package design allows consumers to feel the spoons and test the magnet strength and flexibility before they decide to buy it. The Award-winning, iSi Flex~it 4-piece Magnetic Measuring Spoon set has an $8.95 MSRP, and its matching sister product, the Magnetic Measuring Cup Set has an MSRP of $14.95.Launched at the International Home & Housewares Show in Chicago March 1-5, 2013, both products will be available for purchase at retail within 2-3 weeks.

Photos are available by request (jacree@isinorthamerica.com), or by downloading from the following Dropbox link: https://www.dropbox.com/sh/ci963l8whe1ixg4/59kpRe69ec

Contact: Jessica V. Acree, Marketing Manager iSi North America, Inc.
Tel: (973) 650-2616 / jacree@isinorthamerica.com

SOURCE iSi North America, Inc.

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