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ORCHARD PARK, N.Y., March 14, 2013 /PRNewswire/ -- Rohto® Cooling Eye Drops is proud to announce their exhibitor participation in the PAX East gamer festival in Boston, MA on March 22-24, 2013. Visit booth #1151 to learn more about Rohto® Cooling Eye Drops and to participate in our annual "Stare Wars" staring competition.


We are proud to host the "Stare Wars" competition where participants have the opportunity to battle it out to win GameStop® gift cards, (1) 50-inch flat screen television and the grand prize: (1) $1500 American Express® gift card. There will be a winner selected at the end of each day that will take home a $100 Visa® gift card in addition to the other prizes awarded.

Staring at a screen for long periods of time has become a part of the modern day routine. Inevitably, your eyes become tired, irritated and even dry. Rohto® Cooling Eye Drops is on a mission to help gamers fight dry, irritated and red eyes with products like Rohto® Cool, a redness reliever eye drop that provides an instant cooling sensation on contact.

About Rohto® Eye Drops

Unlike ordinary eye drops, Rohto® Cooling Eye Drops deliver a unique cooling sensation with formulas that work wonders to clear, soothe and comfort your eyes. Along with the innovative, slim and sleek bottle design, Rohto® Cooling Eye Drops are much more than an eye drop — they're truly an experience. Get Fast Cooling Relief ™.

About The Mentholatum Company

The Mentholatum Company is a global health and wellness company located in Orchard Park, NY, dedicated to providing effective solutions for our customers' personal healthcare needs.

Mentholatum brands include: OXY® Acne Medication, Softlips® Lip balm, Rohto® Cooling Eye Drops, pHisoderm® Facial Care, and Mentholatum ointment, trusted since 1889.

For additional information contact:
Alicia P. Bey
The Mentholatum Company
716-677-2500 Ext 1413

SOURCE The Mentholatum Company

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