Press Contact: 
Sarah Cain for WideOrbit Inc. 

WideOrbit to Showcase its Integrated Sales, CRM and Proposal Solutions at the 2013 NAB Show

WO Media Sales and WO Media CRM Deliver Efficiencies and Visibility to Broadcast Stations and Networks

San Francisco, April 2, 2013—(Virtual Press Office) --WideOrbit Inc., the leading provider of advertising management software for media companies, today announced that it will showcase its integrated sales, CRM and proposal solutions, WO MediaSales and WO Media CRM, at the 2013 NAB Show. The solution provides seamless integration with WO Traffic, the company's leading traffic and revenue management solution, to deliver unprecedented efficiencies across sales, traffic, CRM, proposal, research and financial reporting.

WideOrbit acquired OneDomain in September 2012 with the intent to combine the best attributes of each company's products to produce a best-of-breed sales, CRM and proposal solution for its clients. WO Media Sales and WO Media CRM are the result of that commitment.

WO Media Sales allows stations and networks to manage sales operations more effectively and efficiently across account management, avails and planning, order EC, posting, multimedia selling, research and analysis. WO Media Sales is the only multi-market, multi-station, multi-platform sales system that allows you to manage and process TV, Radio and Internet orders from a single system. Features of WO Media Sales that WideOrbit will be highlighting at the 2013 NAB Show include:

  • A new delivery dashboard to help clients keep track of their guarantees that delivers automatic email notifications when contracts are falling behind. This feature allows clients to be more proactive in how they handle under-delivery and avoid losing revenue from makegoods and credits at the end of a run.
  • A new Airtimes delivery feature that allows account executives to better service their clients by sending out spot times on a nightly or weekly basis.
  • Seamless integration between WO Media Sales and WO Traffic that delivers real-time sellout levels to account executives and sales managers enabling them to make more profitable pricing decisions.

WO Media CRM is a media-centric system tightly coupled with WO Media Sales that allows clients to drive higher revenue by providing control and visibility to sales management and a streamlined process with built-in accountability for account executives. Features that will be highlighted at the 2013 NAB Show include:

  • New Contact, Account, Appointment and Task Management features with mass mailing and profile search capabilities
  • New global and user-defined dashboards
  • Mobile Web extensions for access on any browser, mobile phone and tablet device

"We're really pleased at the collaborative result of our development teams in producing a world-class sales, traffic and proposal solution," said Eric R. Mathewson, Founder and CEO of WideOrbit. "We've been getting very favorable feedback from clients and we'll continue to build out these solutions to help our clients increase revenue and drive even greater efficiencies across their sales organizations."

WideOrbit will be providing demonstrations of WO Media Sales, WO Media CRM and all of its solutions at the 2013 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 8-11. For more information or to schedule a meeting or demo, go to or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843,

About WideOrbit
WideOrbit ( is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,400 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.


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