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Sarah Cain for WideOrbit Inc.

WideOrbit's WO Central Paid Programming Marketplace Increases Revenue and Streamlines Processes for Media Networks and TV Stations

WideOrbit to Showcase WO Central Media Exchange for Long Form Direct Response at the 2013 NAB Show

San Francisco, April 3, 2013— (Virtual Press Office) -- WideOrbit Inc., the leading provider of advertising management software for media companies, today announced that it will showcase WO Central, WideOrbit's web-based marketplace for buying and selling media, at the 2013 NAB Show. WO Central provides a streamlined, automated process that helps media sellers reduce expenses, maximize revenue and increase their inventory visibility in the Paid Programming marketplace.

"WideOrbit is committed to innovation," said Sean Trigony, General Manager of WO Central at WideOrbit. "Recognizing the inherent challenges in a paper-based Direct Response world, WO Central provides an electronic marketplace that eliminates paper, streamlines and automates processes, and gives media sellers the information and control they need to significantly increase revenue and improve profitability. WO Central is truly modernizing the buying and selling of Paid Programming, with the ultimate goal of improving the buying and selling process of all media."

WO Central allows clients to effectively manage transactions across multiple stations, networks and markets either directly, or through a Rep function, and offers increased visibility for media sellers to promote their inventory to new Agencies and Direct Advertisers. WO Central delivers:

  • Customizable dashboard reports that allow sellers to easily and efficiently manage, negotiate, market and track all Paid Programming avails—and make smarter, data-driven decisions
  • Dynamic optimization of Paid Programming avails with best offers
  • Advanced analytics and reporting to help sellers better leverage inventory
  • Seamless integration with WO Traffic and WO Network which streamlines and automates key processes and eliminates repetitive data entry—reducing redundancies and discrepancies
  • Enhanced and secure marketplace that allow sellers to surface and negotiate open avails with preferred Agency, Rep and Direct Advertising partners

"We're firmly focused on making it easier to buy and sell media," said Eric R. Mathewson, Founder and CEO of WideOrbit. "WO Central helps our clients significantly improve the transactional process and profitability of selling of Paid Programming today, and we look forward to bringing these benefits to buyers and sellers of all forms of media."

WideOrbit will be providing demonstrations of WO Central and all of its solutions at the 2013 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 8-11. For more information or to schedule a meeting or demo, go to or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843,

About WideOrbit
WideOrbit ( is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,400 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.


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