Sarah Cain for WideOrbit Inc.
WideOrbit Mobile Solution Selected to Deliver Up-to-the-Minute Closings and Weather Alerts to Meredith Local Media Group's TV Audiences
WO Mobile Drives Viewer Loyalty and Provides New Revenue Stream to Major Television Group with Automated SMS Alert
San Francisco, April 3, 2013— (Virtual Press Office) -- WideOrbit Inc., the leading provider of advertising management software for media companies, today announced that WO Mobile, the company's full-featured mobile campaign platform, has been selected by Meredith Local Media Group to deliver automated, up-to-the-minute closings and weather alerts to its TV audiences. Meredith selected WO Mobile based on its feature-rich, easy-to-use platform and the ability to tie revenue generating mobile campaigns back to an order in WO Traffic for invoicing and revenue tracking.
"WideOrbit has been a trusted partner for many years so it was a logical choice to look at them when selecting an SMS provider," said Tom Cox, Vice President of Digital Content at Meredith Local Media Group. "They came to the table with a well-considered product and have worked with us to implement this important tool for our news and sales operations. We are looking forward to heading into the spring weather season with a robust alerting option for our viewers."
WO Mobile is a robust mobile platform that allows users to launch targeted mobile programs and campaigns, such as SMS alerts, MMS videos, sweepstakes and mobile coupons. WO Mobile is offered as a turnkey service that can be used by media companies, agencies, brands and nearly any type of consumer-focused business. When combined with WO Traffic, WideOrbit's leading sales, traffic and revenue management solution, WO Mobile integrates seamlessly to allow users to combine mobile campaigns with traditional spot buys on a single order for streamlined billing, invoicing and reporting.
Meredith's viewers can sign up to receive critical information such as school, business and church closings, emergency weather alerts and breaking news alerts. WO Mobile creates a completely automated connection between the station's on-air feeds regarding closings and weather, and the WO Mobile database, to trigger immediate SMS alerts to subscribers. The subscription sign-up page is dynamically updated with the latest information for a completely automated solution. Along with any mobile campaign, alerts can be sponsored by advertisers, providing an additional revenue stream that can be invoiced and tracked in WO Traffic.
"We're thrilled that Meredith has chosen WideOrbit as their partner to deliver such time-critical information to their viewing audiences," said Eric R. Mathewson, Founder and CEO of WideOrbit. "We understand the importance of providing a tool that is being used to keep people informed and safe. It's another great example of how WO Mobile can be used to deliver value to audiences and drive loyalty while providing an additional revenue stream through advertiser sponsored messages and campaigns."
WideOrbit will be providing demonstrations of WO Mobile and all of its solutions at the 2013 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 8-11. For more information or to schedule a meeting or demo, go to www.wideorbit.com/NABShow or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, firstname.lastname@example.org.
WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,400 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.