London, 3 April 2013 (Virtual Press Office) – Banijay International has licensed its high profile format Stars In Danger: The High Dive to free-to-air nationwide broadcaster Channel One (Perviv) in Russia, it was announced today.  8 x 60 minute episodes of the successful entertainment format are currently in production with leading Russian producer Red Square for primetime broadcast later this month.

This is the newest of a long line of deals, the most recent adaptation being Spain's ¡Mira quién salta!, which is achieving excellent ratings well above primetime average. The next local versions to launch will be in Turkey and China, on April 5 and 6 respectively.

Ilya Krivitsky, CEO, Red Square said, "With Russia hosting the Olympic Games of 2014 in Sochi, we are happy to welcome and produce this athletic competition format Stars in Danger closely connected with the Olympics for Russian audiences."

Banijay International will also launch a line-up of brand new entertainment formats at MIP-TV in Cannes including The Illusionist, the first primetime talent competition devoted entirely to magic and Absolute Majority where politics meets game show. Dress Me to Impress Me is an innovative new dating show in which eight single guys per week compete to dress a girl the best and thereby win a date with her, from Tresor Productions, Germany and Sold or Broken is a feel-good factual entertainment format from Nordisk Film TV that sees a real estate superstar and a renovation expert help families whose lives are put on hold by their inability to sell their house.

Stars in Danger: The High Dive ("TV total Turmspringen") is a Friday/Saturday night primetime show which has aired annually on free-to-air German broadcaster, ProSieben, since 2004. 2012 marked the beginning of the eighth season of The High Dive in Germany. Its broadcasts regularly attract an audience between three and four million viewers with episodes winning their time slot against tough competition such as Idols and Britain's Got Talent on RTL.

For further information, please contact:

Debbie Lawrence
The Lippin Company Ltd on behalf of Banijay International
T: +44 7771 850580

About Banijay International

Banijay International is a new global force in content distribution with exceptional vision and conviction. It is an extension of the major TV and multimedia content creator, Banijay Entertainment Group, which in two years has grown into a worldwide entertainment powerhouse.

Banijay International is the owner of a wide portfolio of programming rights, originating both from within the Banijay Group companies as well as the very best third party properties from the Nordic region and leading independents around the world. It is confident about its ability to exploit rights on a global scale and optimise the value of its programming operating with the nimble approach of a boutique distributor combined with the muscle of a large, cost effective group structure. Its portfolio is strong, relevant, bold and brash, spanning the genres of factual, compelling game shows, reality hybrids, serial dramas and finished programmes. Banijay International delivers content that's fresh and innovative, with wide appeal.

About Banijay Group

The Banijay Group is a content creation company for television and multimedia platforms. It comprises a network of leading international production companies and is engaged in strategic partnerships with innovative creative talent around the world. Banijay formats and programming, as well as acquired third-party content, is sold around the world by its global distribution arm, Banijay International. The Group's model relies on pooling the expertise and potential of its production and distribution companies, reinforced by the central development unit, Creative Factory. Its goal is to become a leader in each of the territories it operates.

The Banijay Group companies currently include Banijay Productions France, H2O and Air Productions (France), Cuarzo (Spain), Brainpool (Germany), Nordisk Film TV (Denmark, Sweden, Norway), Respirator (Denmark), Solar Television (Finland), Screentime (Australia, New Zealand, Ireland) and Bunim/Murray Productions (US). Banijay Group's lead shareholder is LOV Group, the family holding company of Stéphane Courbit, alongside Groupe Arnault, Ifil, DEA Capital and AMS Industries.


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