PUTTING THE COCKTAIL BACK IN THE COCKTAIL PARTY:
Amoretti Premium Martini Mixes Make Quality and Convenience Synonymous

"Come for cocktails."

(Virtual Press Office) -- These days, the invitation usually portends wine and beer rather than a good old-fashioned shaken concoction. After all, few hosts have the leisure to search for recipes, shop for ingredients, measure, mix and muddle.

But creating a flavorful Lemon Drop or Cosmopolitan at home is practically as easy as uncorking a bottle of Chardonnay, thanks to a secret borrowed from top mixologists across the country: Amoretti Premium Martini Mixes. These ready-to-use, non-alcoholic mixers are loaded with real fruit and highly concentrated. Now packaged for consumers in innovative, shatterproof cocktail shaker style bottles, the mixes make a delicious foundation for traditional, virgin and wine martinis, variations on the Mimosa, blender drinks and more.

One glance at the ingredients label reveals why savvy bartenders – especially those who take a "garden-to-glass" approach to their cocktail menu – stock Amoretti Premium Martini Mixes. A far cry from the typical watery, sugary, and chemical-laced pre-made versions, these mixers are made with the finest, freshest fruit and other premium ingredients. Less alcohol is required to create a balanced, eminently drinkable cocktail. Guests can enjoy a second one and still have an appetite for a wonderful meal to follow.

Amoretti Premium Martini Mixes are formulated to be shelf-stable even after opening. That means they won't take up valuable chilling space, and it's easy to keep on hand a variety that lets everyone mix up their personal favorite in seconds. Flavors currently available include Sour Apple, Blackberry, Blueberry, Cosmopolitan, Key Lime, Kiwi, Lemon Drop, Pear, Passion Fruit, Pineapple, Pomegranate, Raspberry, Wild Strawberry, and Tangerine.


As the saying goes, an apple is an apple is an apple. Real apple taste and aroma are exactly what the first sip of an Appletini made with Amoretti Sour Apple Martini Mix delivers, according Jack Barsoumian, Founder, Master Creator and CEO of Oxnard, California-based Amoretti, Inc. The company has worked behind-the-scenes to provide ultra-premium ingredients focused on pure, natural flavor to chefs, restaurants, bars, gourmet coffee chains, and hotels for more than two decades. "Whether prepared in a top watering hole or at home, drinks deserve as much attention as the meal they precede, and the key is premium, practical ingredients.," says Barsoumian.

Thanks to Amoretti Premium Martini Mixes, quality and convenience are now synonymous, and home entertainers are welcoming the specialty martini back to the party.

To purchase and for recipes, please visit www.AmorettiStore.com. Individual bottles retail for about $11.99. Also available are a 2 Pack Premium Martini Variety set (including full-size bottles of popular Lemon Drop and Pomegranate), a Premium Martini Mix Gift Set (featuring Sour Apple, Lemon Drop and Cosmopolitan); adorable single serve bottles that make excellent stocking stuffers, and Mini Gift Set trios. For a memorable gift, take a look at the premium gift set beautifully packed in a silk lined box. This gift set will be a gift that is remembered all year around.


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