For Immediate Release

Contact: Adam Shapiro (212) 757-3130 ext. 112
adam.shapiro@ilovepeanutbutter.com

Peanut Butter & Co. Introduces 28-Ounce Jar of Dark Chocolate Dreams®
The company’s bestselling flavor is now available in a new larger size


(New York, NY) -(Virtual Press Office) -- Peanut butter lovers rejoice! Peanut Butter & Co. is pleased to introduce its Dark Chocolate Dreams all natural peanut butter in a larger 28-ounce jar at the 59th Annual NASFT Summer Fancy Food Show at New York’s Jacob Javits Center. From Sunday, June 30 to Tuesday, July 2, 2013, attendees are invited to stop by Booth #2348 to taste Peanut Butter & Co.’s ten flavors of delicious all natural peanut butter and to preview the company’s latest product.

Peanut Butter & Co.’s Dark Chocolate Dreams, already available in a 16-ounce jar, is the company’s top selling item and the top selling all natural chocolate nut spread in the country (Source: IRI). Like all Peanut Butter & Co. peanut butter, Dark Chocolate Dreams is made exclusively from USA-grown, non-GMO peanuts and contains no cholesterol, no trans-fats, no hydrogenated oils, and is dairy-free and soy-free.

“Our customers are always asking when we’ll come out with a larger jar, and the time has finally come,” said Lee Zalben, Peanut Butter & Co.’s Founder & President. “Sometimes, good things do come in big packages!”

Suggested retail price for the 28-ounce jar of Dark Chocolate Dreams is $5.99.

Summer Fancy Food Show attendees also have the opportunity to check out Peanut Butter & Co.’s first-ever national advertising campaign that invites consumers to “Taste Amazing.” The “Taste Amazing” campaign is comprised of three commercials that will air nationally in August, just in time for back to school, on Cooking Channel and in select markets on a variety of cable networks such as ABC Family, Food Network, E!, and TLC.
Peanut Butter & Co.’s full peanut butter lineup:

• Smooth Operator: No-Stir Natural peanut butter made from a special blend of perfectly roasted peanuts.
• Crunch Time: No-Stir Natural peanut butter with great big pieces of chopped peanuts.
• Cinnamon Raisin Swirl: Peanut butter blended with cinnamon and raisins.
• White Chocolate Wonderful: Peanut butter blended with sweet white chocolate.
• Dark Chocolate Dreams: Peanut butter blended with rich dark chocolate.
• The Heat is On: Peanut butter blended with fiery spices.
• Mighty Maple: Peanut butter blended with yummy maple.
• The Bee’s Knees: Peanut butter blended with scrumptious honey.
• Old Fashioned Smooth: Our special blend of perfectly roasted peanuts with just a tiny bit of salt. Nothing else added!
• Old Fashioned Crunchy: Just like our Old Fashioned Smooth but chock full of great big pieces of chopped peanuts.

About Peanut Butter & Co.
Peanut Butter & Co. began in 1998 as a cozy little sandwich shop in Greenwich Village, NYC and has since become one of the fastest growing natural/specialty food companies in the US. The Company’s ten varieties of all natural, flavored peanut butter are available in over 15,000 supermarkets and specialty retailers, and Dark Chocolate Dreams, the Company’s chocolate flavored peanut butter, is the #1 selling all natural chocolate nut spread in the country (Source: IRI). Peanut Butter & Co.’s products are made exclusively from USA-grown peanuts. Find out more at ilovepeanutbutter.com and Facebook.com/PeanutButterCo and Twitter.com/PeanutButterCo.

 
 
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