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BECOME A GOURMET GRILL MASTER WITH FIRE & FLAVOR AND
JOHN WAYNE SPICE RUBS AND CHARCOAL
New All-American Grilling Collection Honors Timeless Legend by
Bringing Authentic Flavor to the Table

ATHENS, GA (June 24, 2013) – (Virtual Press Office) -- Just in time for the grilling season, John Wayne Enterprises, a company that engages in strategic partnerships that associate John Wayne with quality and timeless products, and Fire & Flavor, a leading producer of innovative at-home cooking products, are rolling out a line of all-natural spice rubs and all-natural hardwood charcoal. This collaboration brings forth a new collection of John Wayne Stock & Supply giving consumers the opportunity to grill like a true American legend.

John Wayne spice rubs offer consumers an all-natural way to achieve authentic flavor when cooking outdoors or inside the home kitchen. John Wayne seasonings are made in the United States of America and are crafted for cooking any kind of barbeque from beef and pork to poultry and seafood.

"Our rubs are all-natural, gluten free and kosher, and enhance the flavor of any meat without overpowering it, staying true to the classic outdoor grilling experience," says Davis Knox, President of Fire & Flavor.

The four new rub offerings include the following:

  • Beef spice rub made with espresso, cocoa and chilies
  • Pork spice rub made with paprika, garlic and guajillo chili
  • Chicken spice rub made with cumin, curry and chilies
  • Bar-B-Q spice rub made with ancho chile, garlic and oregano

"Although these rubs are designed to work best on certain meats, they can also complement other types of proteins for a variety of uses," says Knox. "For example, our beef spice rub is also great on pork, and our pork spice rub works nicely on chicken and seafood."

Fire & Flavor suggests consumers brush meat/poultry/seafood with olive oil and then season generously with their desired rub before allowing the meat to rest in the refrigerator for one hour or overnight, so the flavors can permeate the protein. For seafood, consumers should apply the seasoning 15 minutes prior to cooking. The meat/poultry/seafood is then ready to grill, roast or smoke to the home cook's liking.

Made of oak and hickory hardwoods, John Wayne Stock & Supply charcoal is enhanced with burn ridges that utilize an industry-leading technology for quicker lighting. This Burn Ridge technology creates better air-flow and provides more surface area for the charcoal to impart great hardwood flavor. Additionally, because they are briquettes they are able to sustain the long burn times necessary for slow cooking large cuts of pork or beef.

"Our new briquettes provide a grilling experience that is authentic and all-American  – just like John Wayne himself," says Ethan Wayne, president of John Wayne Enterprises

Retailing for $5.99 - $6.99 per 2.3-ounce jar, John Wayne Stock & Supply Seasonings are available for purchase on fireandflavor.com and select retails stores across the country. All four rubs are also available for purchase in a convenient gift set for $24.95. John Wayne Stock & Supply Charcoal retails for $9.99 per bag and is available for purchase at Kroger and other stores throughout the United States and Canada.

For wholesale inquiries, please visit fireandflavor.com.

About John Wayne
When people think of John Wayne, they think of integrity, authenticity and timeless quality. Duke was an outdoorsman, who enjoyed hunting, deep sea fishing, and sharing the bounty of the day with his friends prepared over a hardwood fire.

His boundless optimism and belief in his country still resonates as Americans feel a special kinship with him because he gave us something to believe in, even in times of great crisis: ourselves. Over the course of his remarkable life, he became something more than just an actor or a celebrity. In a career that spanned five decades, he became a legend. Ever sturdy, John Wayne's legend endures.

About John Wayne Enterprises, LLC.
John Wayne Enterprises is the sole and exclusive grantee from John Wayne during his lifetime of all commercial merchandising and allied rights relating to the use of his Name, Image, Likeness, Signature, and/or Voice. John Wayne Enterprises' primary mission is to preserve and protect the Name, Likeness and Image of John Wayne by associating the John Wayne brand with quality and timeless products and experiences that embody the spirit of John Wayne and give back to the community. To further its mission, John Wayne Enterprises enters into selective licensing or partnership agreements in advertising and merchandising; cancer research, treatment and education; and public facilities, institutions and agencies. John Wayne Enterprises is a limited liability company owned by children and grandchildren of John Wayne and is managed by Ethan Wayne. For more information visit www.johnwayne.com.

About Fire & Flavor
Based in Athens, Ga., Fire & Flavor is a leading marketer and producer of innovative products and concepts for preparing fresh, flavorful food. Founded by husband-and-wife team Davis and Gena Knox, Fire & Flavor offers unique and easy-to-use products for at-home cooking. Products are currently throughout the United States and beyond. Fire & Flavor products are always all natural. For more information, visit the company online at www.fireandflavor.com.

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